According to a shoebank SA they saw VERY few seconds from the limited offering. If I recall it was its own separate shoe rather than being included in the available colors. I don't think this is intended to be a limited run as it was before. It may not be a long term color depending on how well it does but it does seem like it is intentionally being added to the color lineup to stay at least beyond a limited offering.
I hope you're right. If the PA's drop to 245 - 275, I'll have no choice but to buy.