During the 2014 trunk show, you could order via sales associate/phone but they worked hard to generate floor traffic.
For me, it was worth a 35 mile trek from NJ to NY to meet Paul G and Skip Horween. But there were many orders that were called into stores, or AE directly. If the piggy bank is ready, they will get shell in your hands.
Thanks! Last question: Do they tend to charge full price during the trunk show?