As per usual, we've met a great deal of interesting and inspiring people. A lot of people who never visited the fair, think that it's just a trade show for buyers and sellers, and a place where peacocks come to show off. It is a great deal more than that though. This is also a place where new trends are spotted and created. Like it or not, even though classic menswear is a slow moving fashion, it's still fashion. Don't believe me? Look at pictures of your grandparents and look at the "What are you wearing" thread here on Styleforum. Some people would probably like to change these trends in a more rapid pace, those are the people who, rightly or wrongly, come off as pretty silly to a lot of us. Then of course there are those who like the tides to change in more moderate pace. No one can deny the increased love higher trouser waists, wider lapels and longer jackets have garnered here these last few years.
If there was one thing I could spot this year, it was the return to more basic colour settings, both among the more (IMHO) well dressed visitors, and among exhibitors. I've heard a lot of talk about Pitti "maturing" this year.
The trend of distinguishing via fabric quality, textures etc seems to be ongoing. As far as cuts go, the trend is still towards wider lapels (which some people admittedly have taken to the extreme), higher waists and more classic length of jacket. I think that, according to a lot of looks I took notice of, we might be in that sweet spot between two style paradigms. Where nothing is too wide or too tight, where colours/textures are neither too crazy nor too plain (I know, a lot of people around here don't believe things can be too sophomoric). Personally though, I really liked a lot of what I saw this year, or what do you guys think of this?
Pitti is also a place to meet friends. I mean, where else can you find such a high concentration of menswear nerds IRL? We've had some great moments with friends from all over the world this last week. When you're in one of the best food and wine regions of the world, you can have the luxury of combining small talk about the future of fabric manufacturing, with eating a delicious dinner. We where very happy to meet a nice mix of SF members and other interesting people from the industry at a nice restaurant of @Braddock's choice:
The many evening events, arranged by different magazines, bloggers and companies serve several functions simultaneously. Of course they're great opportunities for the organizers to market themselves, but for us the visitors they're also great opportunities to meet new business contacts, and of course for free booze and hand sized food.
Pictures from Plaza Uomo x Stenströms' event the first night (the last one was taken by their event photographers)
I went to Pitti, not only as Styleforum's representative, but also to promote my own brand. Getting the right people to see the products I'm promoting is also a part of going. I don't chase photographers, or sit on the Pitti wall all day hoping to have my picture taken, but I never turn down anyone wanting to take my picture. I have also met fashion writers wanting to do interviews for various publications. Frankly, that's the kind of promotion you can't buy. When approaching stores, being able to show them where your products have been featured is a big part of the selling argument.
Picture from Vogue France
So, being completely bereft of sleep for a week, getting so many visual impressions your eyes start to dry up, socializing until the point you feel like hiding in a cave for a year. Is it worth it?
I guess this picture answers that question:
With our dear friend @Mr. Claymore on top of the Westin Excelsior.
We would also like to say hi to @Butler,@gdl203, @Sander, @ammanati (you should check out his great coverage of Pitti on his blog blueloafers.com btw), @Leaves, @Dannefalk, @Mr. Tweed, @Braddock, @RobinPettersson, @Jussi Hakkinen & every other Styleforum and non-Styleforum member that made this week great.
Edit. Bonus pic:
Edited by EFV - 1/20/16 at 1:02pm