No excuse to be so callous · Dress yourself in bleeding madras ...Vampire Weekend...
My theory (as it relates to men’s clothing) is that a style of clothing—or a specific item of clothing—only becomes a classic if the elements of design are pleasing to the eye and, functionally, the garment works.
This is true of shirts made from madras AND specifically “Bleeding Madras”.
I am talking about the madras that all the “cool” guys were wearing back in the 1960’s. Twin boys wore matching madras shirts to church, their father wore a madras sport coat, their mother a madras scarf. It was the "King of Style!"
Hand loomed in India, they were dyed in such a way that the colors blended together and didn’t fade away, creating a unique and beautiful patina, like an old favorite wallet or a brass bell. The demise of bleeding madras occurred only because the dyes were deemed environmentally unsafe. Authentic bleeding madras has not been available for more than forty-five years.
I remembered bleeding madras, loved it, and took on the challenge of duplicating a madras fabric that was environmentally safe and possessed the same character as the original. Environmentally safe dyes were already available. All that was missing was the dyers and weavers who remembered the process.
It was a long search, but ultimately I found a village in India with one elder who did.
I knew the original Madras shirts were made by Gant in New Haven, so made in New England was another requirement. That's why the New England Shirt Co. is making ours.
They received the initial shipment of yardage in July. By August a retailer in Portland, Maine, who was excited as we are was offering on a trial basis the first bleeding madras shirt for sale in over four decades. The proprietor is old enough to remember the character and comfort of this shirt (a silky hand), and he felt we had the “Real McCoy”. He sold them out in four days.
As patterns sell out, new ones will be offered on a pre-order basis here. The most that will be available of any one pattern is 40 shirts. As patterns sell, they will be "retired" and not offered again anywhere.
Here's the link to the first pattern being offered (the same one that sold out in four days it was so popular):
Edited by aucociscokid - 11/19/15 at 9:17pm