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I currently live in milan. I generally used to shop from either lacoste or Ralph Lauren but I soon discovered that both brands have a really prole status in Italy. Both of them are extremely common and almost everyone at uni or work wears Ralph Lauren sweaters and polos all the time. I mean, it's still considered to be mid end but it's really common and so many times I've had people wearing the same jumpers as me at a party etc. I was looking for alternative and found harmont and Blaine which seems to be in the same league and is a lot less common. Of course, there is Fred perry but I don't really like British brands. Hugo boss has huge symbols on each and every polo and doesn't really have a distinct logo. What do you guys generally prefer?