Quote:
Originally Posted by TyCooN 
I don't get it. So Dredgers Union is a retail store? WA.BDU is the actual brand?
I don't get it. So Dredgers Union is a retail store? WA.BDU is the actual brand?
Dredgers Union is a physical store with it's own private label, called the Dredgers Union. The same design team that did WRATH ARCANE has been doing the Dredgers Union line, so we're bringing WRATH ARCANE back for S12 to sit side by side with the DU line. The new WRATH line is going to be called WA.BDU, or, WRATH ARCANE by Dredgers Union. The Dredgers Union store will have the WA.BDU line exclusively online, but it will also be available (in store only) in select retailers across the country.
The new direct to retail model will allow us to hit price points similar to JCrew, but keep everything made in the USA!
