Originally Posted by whnay.
I'm not advocating it (just playing devils advocate) but what if it meant that the price of movies, heavyweight fights, etc went down drastically?
People like to say they like a la carte pricing (which is basically what that would be), but in reality, I think it makes people *feel* like they are spending more, whether or not they are. People would also rather have the *option* of showing it to many people without having to pay more. Same reason people buy SUVs when they might only use the additional space/power once a year max.
All just conjecture of course. I'm sure they'd do tons of testing before they started using something like this.