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Random fashion thoughts - Part II (A New Hope) - Page 495

post #7411 of 13981
Thread Starter 
Quote:
Originally Posted by troika View Post
 

A bit dense here, but how are stores going to make their buying/stocking decisions if items are to go on sale directly after the runway showing? Is there a preview period beforehand where stores make their decisions and then everybody else sees it on their runway? I feel like I'm missing a big piece of knowledge here...my current thought is that runway shows give buyers an opportunity to make deicisions on what they will carry

That's how it would work.  Runway shows are really theatre.  The vast majority of the buying goes on behind closed door in showrooms. Of course, the big issue here is... how do you ensure that pictures are not leaked? There is an old saying "If 2 people know, it's not a secret".  My guess is that they will, at first, severely punish anyone who leaks pictures, but that is only so much of a deterrent, and frankly, is not very enforceable, which will eventually open things up to non-traditional retalling like preorders, with the actual runway shows becoming marketing pushes, which is what they are anyway, and have always been, only to a different market (buyers and critics vs the end customer.)

post #7412 of 13981
Quote:
Originally Posted by LA Guy View Post

Preordering actually decreases risks for both the designer and the retailer, and in doing so, increases the choices presented to customers.  Don't know if that awesome boot will sell, and don't want to sink $20K into stocking it on a gamble? Preorders will tell you if you should stock it during the regular season, and will allow those customers who want unusual pieces to get them.  Somethng like 50% of collections on average never get made because no retailer wants to take a gamble on the more esoteric pieces.

But a lot of traditional retailers NOT associated with platforms like Styleforum (we allow advertisers to reach a broad and enthusiastic audience, and we amplify that with our own efforts) have gone so far as to ask designers to not work with us or with our affiliates, citing that "It's not fair".  Which is the most stupid argument of all time, and is really, if we start to talk in that language, not fair to either us, our affiliates, or the consumers.  It's not an unfair competitive advantage.  It's a competitive advantage that we, our members - aka you guys, our affiliates, and everyone involved in this thing built, brick by brick, over the course of the last 13+ years.  

I suppose that they can play reactionary politics and hold designers hostage with $$$, but when the big brands start to break ranks, and start doing things like six collections a year, staging their runway shows, which are much more of a marketing tool to consumers these days than something to be shown to the self-appointed fashion elite, it's only a matter of time before that rotten house starts crumbling down.

I'm not surprised. The Internt is a Pandora's Box for a lot of major brands and retailers/departement stores. I think a lot of them, I'm talking the really big brands with complex retail structures, wants all the transparency that Internet creates gone today if not yesterday. Or maybe they are just too big to even be bothered. I don't think they will come crumbling down in a hurry, but maybe they will rust away slowly, bit by bit over the following decades. It's too much money involved for them to collapse. If a ship that size starts leaking they just bring in a new captain, and a new one, and a new one, until it stops leaking. Some of them will perish but the majority will stay afloat and survive. Probably the worst of them will. You know, like cockroaches. smile.gif
post #7413 of 13981
Thread Starter 
Quote:
Originally Posted by dieworkwear View Post



All this seems like it could end up being a fast fashion cycle on the high-end of the market though, leading to more impulsive purchases, faster trends, greater demand to keep up, etc.



I suppose it could also mean less work for fashion designers, who now don't have the pressure of doing make-it-or-break-it fashion collections two or three times a year, but they could still be designing just as large collections once you account for everything.

 


Fast fashion has definitely changed the way we do things, sure. If what you are saying is that designers are more likely to start to work more like the vertically integrated fast fashion companies, I would not disagree.
post #7414 of 13981
Quote:
Originally Posted by GoldenTribe View Post


Preorders typically can't be returned, so financially speaking it seems like it increases the risk to the consumer.
 

I also guess if preorders are priced a tiny bit lower than ordinary retail, the reduced price % vs the individual consumers return rate % will turn out nice for some, but not for others

post #7415 of 13981
Thread Starter 
Quote:
Originally Posted by Leaves View Post


I'm not surprised. The Internt is a Pandora's Box for a lot of major brands. I think a lot of them, I'm talking the really big brands with complex retail structures, wants all the transparency that Internet creates gone today if not yesterday. Or maybe they are just too big to even be bothered. I don't think they will come crumbling down in a hurry, but maybe they will rust away slowly, bit by bit over the following decades. It's too much money involved for them to collapse. If a ship that size starts leaking they just bring in a new captain, and a new one, and a new one, until it stops leaking. Some of them will perish but the majority will stay afloat and survive. Probably the worst of them will. You know, like cockroaches. smile.gif

Maybe you are right.  On the other hand, the big music labels, the newspaper industry, big bookstore chains, all collapsed with breathtaking speed.   The worst mistake any brand, any industry, can make is to say "Nah, we are too big to fail."

post #7416 of 13981
Quote:
Originally Posted by patagonianwild View Post

I also guess if preorders are priced a tiny bit lower than ordinary retail, the reduced price % vs the individual consumers return rate % will turn out nice for some, but not for others

I don't think the price is the actual attraction, it's the idea of getting something limited and to some extent designed by the participants in the pre-order, like you see in shoe GMTOs, where end consumers works together with a retailer within the manufacturers design framework to produce something relitively unique or unseen before.
post #7417 of 13981
Quote:
Originally Posted by LA Guy View Post

Maybe you are right.  On the other hand, the big music labels, the newspaper industry, big bookstore chains, all collapsed with breathtaking speed.   The worst mistake any brand, any industry, can make is to say "Nah, we are too big to fail."

True. But the smart labels went and became share holders in Spotify and other streaming services.
post #7418 of 13981

I certainly agree with that, I was just nitpicking over a technicality

post #7419 of 13981
Thread Starter 
Quote:
Originally Posted by Leaves View Post

True. But the smart labels went and became share holders in Spotify and other streaming services.

True, but those weren't the labels that stuck their heads in the sand and insisted that the old ways were better.

post #7420 of 13981
Quote:
Originally Posted by LA Guy View Post

True, but those weren't the labels that stuck their heads in the sand and insisted that the old ways were better.

We all know that our due date is past when we start reminiscing about how the old ways were better. smile.gif
post #7421 of 13981
Quote:
Originally Posted by Leaves View Post

We all know that our due date is past when we start reminiscing about how the old ways were better. smile.gif

this hits close a bit too close to home for comfort shog[1].gif
post #7422 of 13981
world is changing and many try to hang on to old business models that will eventually burn them this is true from fashion to anything digital. gotta get with the times.
post #7423 of 13981
who is in la tonight hit me up
post #7424 of 13981
I might be free later hit me up foo.
post #7425 of 13981
Quote:
Originally Posted by shoreman1782 View Post

What risk does it reduce for the consumer?

Pre-orders are usually cheaper, and you know that the item you don't have to worry about the item selling out or not being available.

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