Interview with Jun Takahashi, photos of the retrospective were pretty cool also
Looking forward to seeing some of you this Saturday for our Trunk Show! If there's anyone that's feeling heroic, we'd love to have a couple more volunteers to help with our rapid breakdown after the show. If any of you are arriving towards the end of the show and want to stick around and help out, you'll have my undying gratitude and we'll treat you to some special snacks or something. If you're up for helping out, either shoot me a PM or an email at eic at styleforum dot net
Since there's been a lot of discussion about metrics lately, I find myself wondering after the Unionmade Archive sale if places look at metrics to determine how many customers who buy for the first time during the sales later convert to buying products at full price. I would guess the percentage would be very low, especially with the Archive sale, but I wonder how low. It'd be especially interesting to look at it longer term, since the people buying during the sale might not be able to afford full price now, but may return later as their income grows.
This is rarely the case. Sales shoppers are sales shoppers, period. The customers who retailers want to concentrate on are those who buy at retail some of the time. That customer can be "grown up." But the sales shopper is already trained a certain way that makes the ROI in conversion to a full priced customer not particulaly high.