I already have services for home cleaning, dry cleaning, and laundry and it comes waaay under what they're charging. Just a slick front end for stuff that already exists with a high monthly price.
Mildly interesting, I went and got a pair of HS vibramed a week ago, the shoesmith recognized them immediately and said he had an elderly customer who ordered a pair of brogues from them years back when they were still doing custom orders. This is in a rural New England town where the biggest mall in ~50 miles has only an H&M.
I was also told that HS apparently accepted custom ordered sneakers years ago, until someone requested a pair so complicated and time-consuming that they stopped taking orders after that, but there was still demand so they came up with the replica lines. The dude who requested that pair was apparently yeezy, but the HS owner didn't know nor cared who he was and refused to make another pair. No idea if this is true.