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Random fashion thoughts - Part II (A New Hope) - Page 794

post #11896 of 13901

Good discussion going here, dudes. 

 

Anyone listen to 99% Invisible today? 

 

http://99percentinvisible.org/episode/the-trend-forecast/

 

Podcast about trend forecaster, WGSN (never heard of 'em). The talk about how WGSN predicts/creates trends from two years out. They have a site behind a paywall that brands pay $$$ to access fancy pinterest or something. There are even design templates that brands just pull into illustrator and presto-chango SS17. Guy who started it ended up selling it because he ruined fashion forever (or something). Seems like a pretty good scheme. I always like stories like this that show the underbelly making these decisions that plebeians like myself lap up, totally unaware, wrongly assuming that we actually chose this pablum. 

 

I can guarantee that it would be an interesting listen to literally every person reading this post, so fire it up while you do the dishes or something. 

post #11897 of 13901
Jian DeLeon (sf member) is sr menswear editor at wgsn. Brian trunzo (cofounder of Carson street) used to work there.



I bet someone at WGSN is reading this thread patch[1].gif
post #11898 of 13901
Quote:
Originally Posted by basil rathbone View Post
 

Good discussion going here, dudes. 

 

Anyone listen to 99% Invisible today? 

 

http://99percentinvisible.org/episode/the-trend-forecast/

 

Podcast about trend forecaster, WGSN (never heard of 'em). The talk about how WGSN predicts/creates trends from two years out. They have a site behind a paywall that brands pay $$$ to access fancy pinterest or something. There are even design templates that brands just pull into illustrator and presto-chango SS17. Guy who started it ended up selling it because he ruined fashion forever (or something). Seems like a pretty good scheme. I always like stories like this that show the underbelly making these decisions that plebeians like myself lap up, totally unaware, wrongly assuming that we actually chose this pablum. 

 

I can guarantee that it would be an interesting listen to literally every person reading this post, so fire it up while you do the dishes or something. 

The cat is out of the bag.

 

:marchal: 

post #11899 of 13901
Thread Starter 
Quote:
Originally Posted by Cayce Pollard View Post
 

The cat is out of the bag.

 

:marchal: 

I don't see how it was ever in the bag.  These companies are pretty prevalent.  They used to have booths in tradeshows like Capsule, partly for PR, partly to recruit.  They are hardly a secret.

post #11900 of 13901
Quote:
Originally Posted by LA Guy View Post
 

I don't see how it was ever in the bag.  These companies are pretty prevalent.  They used to have booths in tradeshows like Capsule, partly for PR, partly to recruit.  They are hardly a secret.

 

Quote:

“To me it’s connecting the dots,” says Sarah Owen of WGSN. “It’s pattern recognition. It’s taking those cues and pairing that with that data that will kind of inform the future. Or create it. That’s our tagline.”

There is no Sarah Owen. Only me. 

post #11901 of 13901
The 99% article makes things seem a lot more nefarious than they are.

Hapiscal had a good article back in the day about how trends happen, which tied in some of these trend forecasting reports.
post #11902 of 13901
It's just like any other market research firm, except focused on fashion and design, right? I don't see how this is a surprise or nefarious in the least, unless you think multi-million dollar corporations make decisions without ample reason. Pretty sure Boutique Designer #23 isn't keyed into a service like this
post #11903 of 13901
Quote:
Originally Posted by nicelynice View Post

It's just like any other market research firm, except focused on fashion and design, right? I don't see how this is a surprise or nefarious in the least, unless you think multi-million dollar corporations make decisions without ample reason. Pretty sure Boutique Designer #23 isn't keyed into a service like this

Basically.

Here are some excerpts from previous reports. It's not really that different from magazines talking about "what's hot right now."

Warning: Spoiler! (Click to show)







post #11904 of 13901

... and how much do they charge for that?

post #11905 of 13901
Looks like the same useless "I coulda guessed that" crap we pay our consultants for except with slick design instead of PowerPoint slides smile.gif
post #11906 of 13901
Quote:
Originally Posted by accordion View Post

... and how much do they charge for that?

I don't know, but that's from like four PDFs. Each PDF is a sort of a build out on a theme. I think you subscribe to the service and get reports like this, it's not like each report is sold as a standalone.

To be fair, those are just the menswear reports (what Jian makes today). I'm sure they have other services, it's not like the editor creates all the content. Maybe the other stuff is more "technical."
Quote:
Originally Posted by nicelynice View Post

Looks like the same useless "I coulda guessed that" crap we pay our consultants for except with slick design instead of PowerPoint slides smile.gif

99.99% of consulting.
Edited by dieworkwear - 9/21/16 at 9:40pm
post #11907 of 13901
Thread Starter 
Quote:
Originally Posted by dieworkwear View Post


I don't know, but that's from like four PDFs. Each PDF is a sort of a build out on a theme. I think you subscribe to the service and get reports like this, it's not like each report is sold as a standalone.

To be fair, those are just the menswear reports (what Jian makes today). I'm sure they have other services, it's not like the editor creates all the content. Maybe the other stuff is more "technical."
99.99% of consulting.

The other 0.01% is firing people (for reals).

post #11908 of 13901
Thread Starter 
Quote:
Originally Posted by Cayce Pollard View Post
 

 

There is no Sarah Owen. Only me. 

well, your jacket is awesome, so you're cool by me.

post #11909 of 13901
Quote:
Originally Posted by LA Guy View Post

The other 0.01% is firing people (for reals).

YOU SAID SOUTHWEST BOHEME WAS GOING TO START TRENDING! IT TURNED OUT TO BE RANCHER CHIC!

YOU'RE FIRED!
post #11910 of 13901
Thread Starter 
Quote:
Originally Posted by dieworkwear View Post


YOU SAID SOUTHWEST BOHEME WAS GOING TO START TRENDING! IT TURNED OUT TO BE RANCHER CHIC!

YOU'RE FIRED!

On a more serious note, designers HHATTTTEEE "inspirational media".  We were once mistaken for one of these companies (Um, Stylechic, or something) and until I yelled out what we really did, I thought that we were going to be tar and featured by some of the skinniest SWAT team members in the history of the world (SWAT team nostalgia is big for FW16 and beyond.)

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