Good discussion going here, dudes.
Anyone listen to 99% Invisible today?
Podcast about trend forecaster, WGSN (never heard of 'em). The talk about how WGSN predicts/creates trends from two years out. They have a site behind a paywall that brands pay $$$ to access fancy pinterest or something. There are even design templates that brands just pull into illustrator and presto-chango SS17. Guy who started it ended up selling it because he ruined fashion forever (or something). Seems like a pretty good scheme. I always like stories like this that show the underbelly making these decisions that plebeians like myself lap up, totally unaware, wrongly assuming that we actually chose this pablum.
I can guarantee that it would be an interesting listen to literally every person reading this post, so fire it up while you do the dishes or something.