That's a fair question. There is validity to that claim: I was interested in purchasing a new leather jacket, and I saw Crompton's post about the RLPL. It fit what I wanted to get, so I tracked one down and got it. I just say "confidently" because (a) I hadn't seen that jacket before, and (b) objectively it fit what I wanted and subjectively I thought I hadn't seen a suede bomber as attractive as that one, so I purchased one after his post. So I guess I can't say that his post was 100% of the reason why I bought a jacket, but it had a major contribution toward my purchasing that specific jacket (and the time frame from when I saw it to when I purchased it).
Can Crompton's (store?) rely on that or is that just one image among the many you're seeing or one commenter in a large group? I mean if you're gonna be an influence you've gotta correlated with sales, as far as paying you for pr is concerned. Otherwise, nice, you predicted the comeback of Breton sweaters or whatever.