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Random fashion thoughts - Part II (A New Hope) - Page 746

post #11176 of 13759
Quote:
Originally Posted by LA Guy View Post

Event spaces = you are lucking to get 8500 sqft for $8-10K for a full 24 hours.  The general price these days is about $1K/h or more for that amount of space (this as someone looking for a space for the fall trunk show right now.)  

Did you guys like last year's venue?  Any other suggestions?

Somewhere in Philly. Event space is bound to be cheaper, and apparently we have the best new sandwich in America: http://www.bonappetit.com/story/best-sandwiches-2016

Last year's space was good. Transit-accessible, easy to find, included rooftop space. Not sure whether the two-level thing was good or bad.

I'll echo @KaleidoscopicK's call for more SW&D-focused stuff, although that admittedly might not be easy given the more eclectic tastes on this side of the forum.

Having the Epaulet chelsea boot pre-order was nice. It would be great if they had their new boot and leather jacket offerings ready to go by then.
post #11177 of 13759
Thread Starter 
Quote:
Originally Posted by notwithit View Post


Somewhere in Philly. Event space is bound to be cheaper, and apparently we have the best new sandwich in America: http://www.bonappetit.com/story/best-sandwiches-2016

Last year's space was good. Transit-accessible, easy to find, included rooftop space. Not sure whether the two-level thing was good or bad.

I'll echo @KaleidoscopicK's call for more SW&D-focused stuff, although that admittedly might not be easy given the more eclectic tastes on this side of the forum.

Having the Epaulet chelsea boot pre-order was nice. It would be great if they had their new boot and leather jacket offerings ready to go by then.

Dude, Philly isn't even on our top 10 list of most members/readers.  New York is number 1, followed by London.  I mean, we can't possibly justify a show in Philly (though I do like it.)

 

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.  

 

Just to give you a sense of how much these things cost - last time, we were slightly in the red with a total cost of $26K for the show, no labor included.  This is paid by the vendors, and frankly, the shows have to be in the black so that we can start paying our people, for them to be viable.  The most successful booth was Carmina, which was selling all day.

 

SWD guys are wanting stuff at 80% off.  Not really viable.

post #11178 of 13759
Quote:
Originally Posted by LA Guy View Post

Dude, Philly isn't even on our top 10 list of most members/readers.  New York is number 1, followed by London.  I mean, we can't possibly justify a show in Philly (though I do like it.)

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.  

Yeah, Philly kind of blows as far as fashion is concerned.

Sandwiches, though. We're good with sandwiches.
post #11179 of 13759
Thread Starter 
Quote:
Originally Posted by notwithit View Post


Yeah, Philly kind of blows as far as fashion is concerned.

Sandwiches, though. We're good with sandwiches.

Can't disagree with either of those statements.  Maybe if we have a sandwich meetup.

post #11180 of 13759
Quote:
Originally Posted by LA Guy View Post

Can't disagree with either of those statements.  Maybe if we have a sandwich meetup.

There could be a hoagie GMTO.
post #11181 of 13759
Quote:
Originally Posted by LA Guy View Post

Dude, Philly isn't even on our top 10 list of most members/readers.  New York is number 1, followed by London.  I mean, we can't possibly justify a show in Philly (though I do like it.)

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.  

Just to give you a sense of how much these things cost - last time, we were slightly in the red with a total cost of $26K for the show, no labor included.  This is paid by the vendors, and frankly, the shows have to be in the black so that we can start paying our people, for them to be viable.  The most successful booth was Carmina, which was selling all day.

SWD guys are wanting stuff at 80% off.  Not really viable.

I'm kinda surprised that you've never considered Chicago. Yeah, you don't have quite the reader traffic that NYC or LON does, but you an get (reasonably short) direct flight from anywhere and it'd probably be half to two thirds the cost of NYC?

Oh, and they have Italian Beef sandwiches.



Warning: Mouth Watering! (Click to show)
post #11182 of 13759
Thread Starter 
Quote:
Originally Posted by Biggskip View Post


I'm kinda surprised that you've never considered Chicago. Yeah, you don't have quite the reader traffic that NYC or LON does, but you an get (reasonably short) direct flight from anywhere and it'd probably be half to two thirds the cost of NYC?

Oh, and they have Italian Beef sandwiches.

 

 

 

Warning: Mouth Watering! (Click to show)

Again, a lot of it comes down to vendors.  Everyone, domestic and foreign, want to go to NYC.  The market is there.  Our readership is concentrated there. You mention SF and London, and it's a "maybe".  Somewhere else?  Blank stares and radio silence.

post #11183 of 13759
People really think SW&D can be the primary customer base for anything that involves money? Or disabling adblock?
post #11184 of 13759
Quote:
Originally Posted by LA Guy View Post

Again, a lot of it comes down to vendors.  Everyone, domestic and foreign, want to go to NYC.  The market is there.  Our readership is concentrated there. You mention SF and London, and it's a "maybe".  Somewhere else?  Blank stares and radio silence.

I would take the train over to nyc again. might fly to london. probably LA too. SF doubtful, chicago not likely, and def not interested in other places satisfied.gif

obviously green tea request stands indefinitely icon_gu_b_slayer[1].gif
Edited by the shah - 8/10/16 at 12:20pm
post #11185 of 13759
Quote:
Originally Posted by LA Guy View Post

 

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.  

 

Just to give you a sense of how much these things cost - last time, we were slightly in the red with a total cost of $26K for the show, no labor included.  This is paid by the vendors, and frankly, the shows have to be in the black so that we can start paying our people, for them to be viable.  The most successful booth was Carmina, which was selling all day.

 

SWD guys are wanting stuff at 80% off.  Not really viable.

 

One more suggestion: perhaps you should cut back a bit on the free booze. :hide:

 

And before you guys go STFU on me, I mean that you should consider buying fewer bottles. I say this as a guy who volunteered with clean up last year. Granted, I acknowledge that it's hard to tell how many people will be attending events like these - and thus hard to determine how many bottles/cases should be purchased.

 

Given how the SW&D crowd is more prone to waiting for deals, doing GMTOs and pre-orders of upcoming collections is the way to go. The last few times where I've paid full price - or close to it - have been from pre-orders of that were likely not going to be made in that colour, or at all. The only thing is that it would be reliant on the potential customer knowing their size already, which makes it tough for potential new customers unless there are trial pieces present.

 

Hence, not really viable.

post #11186 of 13759
Buying drinks for an event is a sucker move. You find some brand who wants to get hold of your target market and have them sponsor it. Just make sure it doesn't taste like wallpaper glue.
post #11187 of 13759
Quote:
Originally Posted by cyc wid it View Post

People really think SW&D can be the primary customer base for anything that involves money? Or disabling adblock?

I primarily browse SF on my phone, so I get all sort of adds for random shit I don't look at. I have noticed though a lot of media outlets have adblocker blockers now.
post #11188 of 13759
Quote:
Originally Posted by Find Finn View Post

Buying drinks for an event is a sucker move. You find some brand who wants to get hold of your target market and have them sponsor it. Just make sure it doesn't taste like wallpaper glue.

Alcohol companies are really hard-pressed selling alcohol to working professionals in their 20s-40s who have enough discretionary income to buy MTO clothing musicboohoo[1].gif.
post #11189 of 13759
It's about getting a foothold in the market place. Peroni did a lot of events over a period here just so they could get a marketshare.
post #11190 of 13759

On a tangent, I'll be in NYC for 3 days and was wondering if anyone had some restaurant, store, and places to go recs. I'm staying right by the Empire State. I'm pretty open about food and more into SW&D (Ervell, Veilance, OAMC). Don't need a long list ,anything appreciated.

 

Thanks 

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