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Random fashion thoughts - Part II (A New Hope) - Page 743

post #11131 of 13754
Thread Starter 
Quote:
Originally Posted by dieworkwear View Post


Is Totokaelo located in an area like Maiden Lane? The stores on Maiden Lane are all big luxury brands like Hermes, Montblanc, Prada, etc.

Opening a store in NYC doesn't seem that crazy to me. Or at least, if it is, everyone is making the same mistake. It seems like any time someone opens a new shop in the US, it's in NYC.

I don't think that there is an NYC equivalent to Maiden Lane.  There is Madison Avenue, which is similar in that it is relatively isolated along with other luxury stores but close to major pedestrian thoroughfares.  

 

That said, Totokaelo is right in the thick of the neighborhood with the most boutiques in lower Manhattan.

 

Very possibly many people are making the same mistake, imo.

post #11132 of 13754
Didn't the Seattle shop do really well for a long time? They couldn't recover if they just cut their losses in NYC now?
post #11133 of 13754
I don't know DSM NY's numbers, but the store has deep pocket owners who may view the NYC location as an important showcase for the different CDG lines. Plus, its location is a bit off the run and rent is probably a lot lower than that at other locations. I love DSM and hope they stick around long term.

I get an eerie feeling everytime I walk into totokaelo NY. Unless they are killing it on the women's side, I don't see their sticking around NYC long term. Rents have been lower on Crosby Street than other parts of SOHO, but I am sure they are going up as well. There has been quite a bit of sales staff turnover since the NYC shop opened and that is not a great sign.
Edited by bry2000 - 8/8/16 at 6:21am
post #11134 of 13754
Quote:
Originally Posted by OccultaVexillum View Post

Didn't the Seattle shop do really well for a long time? They couldn't recover if they just cut their losses in NYC now?

There is no competition to Toto in their Seattle location. Barneys and the other high end retail shops are in a different (but not that far) part of the city. Their Seattle space is probably among the high end for rent, but it's Seattle rent (which has been growing) but again not NYC.

Basically in Seattle Toto is a big fish in a small pond; in NYC they're chum
post #11135 of 13754
Speaking of things closing I only just realised The Corner is closing/being merged.
post #11136 of 13754
I think DH in the city closed.
post #11137 of 13754
Quote:
Originally Posted by cyc wid it View Post

I think DH in the city closed.

if you mean the one on greene street in soho, i think it's still open
post #11138 of 13754
Quote:
Originally Posted by nahneun View Post

if you mean the one on greene street in soho, i think it's still open

Think he means the city on the other side of the country
post #11139 of 13754
Quote:
Originally Posted by the shah View Post

More retail impending doom chatter

I've heard DSM in ny isn't doing too well. Barneys coop in Georgetown shuttered it's doors and Madison Ave was struggling for a while.

And now jil wagner who wanted to build an empire is probably going to find totokaelo going out of business. The retail space is really nice but rent is 150k a month or so and they have no cash flow because of poor sales. I am still shocked she decided that opening a store in NYC was a good idea...

To be fair that was a terrible terrible store.

post #11140 of 13754
Quote:
Originally Posted by LA Guy View Post

I don't think that there is an NYC equivalent to Maiden Lane.  There is Madison Avenue, which is similar in that it is relatively isolated along with other luxury stores but close to major pedestrian thoroughfares.  

That said, Totokaelo is right in the thick of the neighborhood with the most boutiques in lower Manhattan.

Very possibly many people are making the same mistake, imo.

Mistake and mistake its essentially a matter of being surrounded by the right ones.

There's a botique broker in Copenhagen, who basically has developed downtown Copenhagen and branded most of the streets. Which has resulted in all the streets/areas having different profiles. I don't think most people notice it in the day to day, but its very coherent.
post #11141 of 13754
When we were talking about Toto opening a store in NYC about a year ago, I think it was @LA Guy who mentioned that a large portion of their sales came from online. If true, I never understood the reasoning for opening at store in NYC.

In Seattle, yeah, they have to compete with Barneys. But Barneys has a like a small corner (of what is not a very big store to begin with) the carries what makes up the entirety of what Toto carries.

Also, Google taught me that Jill Wagner <> Jil Wegner.
post #11142 of 13754
A store front in the right location is an excellent marketing tool. It can help online sales tremendously, add legitimacy, etc... If the store is nicely designed and assorted, it will get you months of free PR from all the press always looking to tell you what's new in NYC. online doesn't get press. At all.

There's more to the ROI of a flagship store than simply the direct sales in that store.
post #11143 of 13754
Thread Starter 
Quote:
Originally Posted by gdl203 View Post

A store front in the right location is an excellent marketing tool. It can help online sales tremendously, add legitimacy, etc... If the store is nicely designed and assorted, it will get you months of free PR from all the press always looking to tell you what's new in NYC. online doesn't get press. At all.

There's more to the ROI of a flagship store than simply the direct sales in that store.

Agreed on all of that. But a 8400 sqft space? I dunno.
post #11144 of 13754
Their NYC store opening landed them two NYT stories and a BoF feature. There may have been more, but that's at least what I caught.

The 8,400 square foot space was also five stories high, so a lot more space than the actual square footage suggests.

http://www.nytimes.com/2015/09/10/fashion/clothing-retailer-totokaelo-has-high-hopes-for-manhattan-fashion-week.html?_r=0

http://www.nytimes.com/2015/09/24/fashion/comfort-is-style-at-totokaelos-soho-store.html

https://www.businessoffashion.com/articles/intelligence/how-totokaelos-jill-wenger-transformed-a-local-boutique-into-a-retailer-with-global-aspirations
post #11145 of 13754
^ yes it was an insane move that made no sense, no amount of publicity glitter can make yet another redundant shop in NYC anything but what it is
Quote:
Originally Posted by shoreman1782 View Post

To be fair that was a terrible terrible store.

yeah but they had a line for miles when yeezy dropped biggrin.gif
best store in town is still relish , too bad it's only women's stuff
Quote:
Originally Posted by Biggskip View Post

If true, I never understood the reasoning for opening at store in NYC.

she wanted to build an empire ! also i misspelled her name. not that it's relevant anymore fight[1].gif
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