"System requirements: Sound Card."
I get the argument that Margiela seemed nerdily into vintage finds and Vetements seems to just trawl the shallows of recent clothing culture but to an extent that's just vintage snobbery/valuing an authenticity I don't think vetements or its fans give a shit about. Vetements is post authenticity.
I like this line, but I'm not sure what it means (sounds cool though).
Like Vetements doesn't care about authenticity in the way circa-2000 hipsters cared about authenticity?
That's probably true. So is the referencing of low brow stuff just ... I don't know ... a middle finger to the fashion industry then? And a wink to their fans? A way to create a meme?
Or is it just following SLP, who referenced "low brow authencity" in a way that genuinely seemed more hipstery? As in "that cool brand did this, so let's do it too lolz."
Actually just thought about this more and don't think SLP cared about authenticity. I think you're right in that authenticity is dead, at least in the sense that nobody cares about provenance or nerdy details anymore.
But then if that's dead and nobody cares about "high minded" design, maybe that O'Shea is right in that interview. Fashion is just about being "cool" at the moment. In the most boiled down, core sense of the word.
Honestly seems a little depressing.
There's a whole nexus of low-brow, high-fashion design that I still don't get -- Vetements, Gosha, SLP, and now Brioni (photos just came out tonight of their runway show and everyone looks like a cheeseball pimp, just as O'Shea promised). I guess it was somewhat interesting how streetwear was/ is influencing high fashion designers, but it's already starting to feel tired to me.
It's almost like a ripped-off streetwear style without any of the 90s streetwear culture that made those clothes feel culturally compelling in the first place. But I guess that goes back to the "no one cares about authenticity" point again.