Couldn't find the Noel Coward quote, but he supposedly introduced it to the modern wardrobe after he first started wearing one when suffering from a cold. In the 1920's, Noel Coward made a fashion statement by wearing the turtleneck with a blazer. It again became fashionable in the 1940's as a component of the tweedy menswear look. Turtlenecks enjoyed another comeback in the 1960s, first among beatniks and flower children, then among the mainstream. The turtleneck is an adaptable garment with the ability to enhance a long slender neck or hide a sagging chin. In the 1960s, turtlenecks enjoyed a resurgence, first among beatniks and flower children, then among the mainstream. The fashion magazine Daily News Record labeled 1967 as "The Year of the Turtle" - as in turtleneck sweater. The turtleneck represented an formal alternative to the shirt and tie, which could quickly be transformed into a trendy informal garment. At its peak, it was being worn by celebrities such as Johnny Carson, Sammy Davis, Jr., Senator Robert Kennedy, Paul Newman and Steve McQueen. While the turtleneck never faded into oblivion like many fads, it has never regained the popularity of the 1960s.