people in this thread are saying that this is for the japanese car nerd, but it's not the same market, i think. what people here are calling "ricers" are actually people who like to take regular imports and soup them up--like the old skylines, civics, etc... i doubt that there will be too much you can do to the new GT-R to soup it up more than it already is. so, the people who would buy this car are the people who bought the NSX and people who want to upgrade from the 350Z. not your average "ricer." or, it could be for people who lusted after the old skyline GT-Rs but couldn't get their hands on one. now, years later, they have moved up several tax brackets and can actually buy this one to fulfill their young adult fantasies. kind of like cats who couldn't afford jordans or get the latest transformers.