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Market Research, i.e., Ipsos

post #1 of 9
Thread Starter 
So I've graduated with a degree in psychology with the original intent of going on to a PhD in clinical psych in the next two years, but the further I get from graduation, the less I'm sure of that plan. I'm currently working as a research assistant in my university's psych dept, and while I like the job, if has made me realize that I might be better suited to a career in private industry. Psych as a degree is pretty limiting without extensive further work experience, but one place that it's considered valuable and even desirable is with market research companies.

Anyone have any experience working for or with market research companies like Ipsos? Is the work interesting? I assume I'd be starting as a market research analyst, and the skills required for that are very similar to the skills I've been developing for the last three years of psych research.
post #2 of 9
In large part, your enjoyment depends on your clients and what you're doing. If you enjoy deadlines, design and then being asked about the results of those designs, you may enjoy it.

The key thing you'll need to know is that even though you're doing the work, it is the clients study and the clients results. If they want to change some part of your approach to the research that you disagree with changing, you're going to need to be able to respectfully educate them or be sure to cover your ass in advance.

There is often a large presentation and collaboration part to this work. You will definitely not be working in a lab. If you want to be a "pure" scientist, look elsewhere.

That said, if you've got a good client, you can have some great working relationships and help bring learning to companies that may use it to make some big bets in the market. IPSOS also does a very large amount of international research work. I don't know if you can move from domestic to international and back, but that is one of the more exciting parts of their service offering.

Best of luck.
post #3 of 9
Thread Starter 
Thanks for the detailed reply. Have you worked for Ipsos? What other companies should I look into?
post #4 of 9
I have a good friend who works for ipsos - he feels that the corporate culture has a lot of bullshit, as do most corporate cultures. but the work is fun, for him
post #5 of 9
Having worked for TNS (one of IPSOS' largest competitors) I can tell you that you need a certain personality to work in Market Research.

Margins in research are tight and so you can expect to be working in an environment that is understaffed and frequently overworked. Not sure what the split is of customised versus tracking research is at IPSOS but you will most likely get started off on tracking research that can get quite repetitive imo.

You can pick up good transferable skills in research though such as project management and client interaction so its often a good start straight out of uni and can lead to other bigger and better things.

One last thing, though I'm not sure about the culture of the IPSOS office/s in your location in Aus they aren't held in high regard and a friend that worked for them got really shafted in terms of promotions/pay etc...
post #6 of 9
Thread Starter 
Quote:
Originally Posted by appolyon View Post
One last thing, though I'm not sure about the culture of the IPSOS office/s in your location in Aus they aren't held in high regard and a friend that worked for them got really shafted in terms of promotions/pay etc...

I've heard before that the pay is pretty low compared to competitors and that employees are treated rather poorly, so to hear it here as well is not encouraging
post #7 of 9
It always sucks starting off. Synovate is another competitor to IPSOS. Last, many of the offices for firms like IPSOS are somewhat independent. The office has its own P&L and then kicks money back up the chain to the parent. Your experience will have much to do with the quality of the people in your office and less to do with the quality of the name brand.
post #8 of 9
Quote:
Originally Posted by countdemoney View Post
Last, many of the offices for firms like IPSOS are somewhat independent. The office has its own P&L and then kicks money back up the chain to the parent. Your experience will have much to do with the quality of the people in your office and less to do with the quality of the name brand.

The quality of the people at TNS definately meant that I stayed there longer than I should have (the last year there all I looked forward to in my day was lunch with the boys!)

And while offices appear to operate idependantly they really aren't. At TNS many of the mandates came from head office in London who had little idea of the kind of things that were going on in the local market, the issues we were dealing with, the clients, the software, etc etc etc
post #9 of 9
reviving thread There was job post from a market research company that seems interesting. I have no experience in the field and as part of the application I need to send a 1-2 page paper about a brand I go back to. Any suggestions what they are expecting me to write? Key words I should somehow incorporate in the paper that suggests I know about the industry? Any general suggestions/tips? Thank you
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