Originally Posted by FidelCashflow
I didn't know the designer was an African-American. I always thought it was aimed at middle-aged white men who wanted some sort of updated 2008 muscle car. I vaguely remember reading that somewhere in some article, although it never made sense to me. Did the designer ever admit there was an intentional element of copying the RR phantom design to it, or do people just assume it?
I thought the fact that the hip-hop generation embraced it was merely a serendipitous event. Kind of like how Lincoln Navigators and Cadillac Escalade's were originally made for old white guys to drive to the country club, but became popular with rap stars.
That's the funny thing, the 300 was created with sort of a "Bling Bling" appeal that eventually made it popular in the Black community, whereas the Charger was suppose to be more of the musclecar. Consequently the Charger, have become quite popular (even though I don't know why).
I think the core demographic appeal of the Navigator and Escalade was more targeted towards the upper middle-upper class White male, but they too became incredibly popular within the Black community, due to musicians and athletes.
Both Lincoln, Cadillac, and Chrysler heavily promote their cars in Black magazines, and during African American tv programming. To a degree, it has been very succesful.