I was in Charlotte last Saturday, and decided that since I was near Southpark I'd go and check out the Billy Reid there. First off, the store itself, the layout, the atmosphere, all fantastic. Very Southern gentleman. Some of the employees and customers were drinking wine, and they offered me a glass when I came in. I went first for the shoes, because I too had my eyes on the logging boots -- unfortunately, they didn't have 10D available. (They do have a 9.5D, if anyone's interested.) Their Heirloom collection in the back of the store is very nice. All really nice fabrics, and it seemed like all of it was made in Italy. The shirts had MOP buttons, split yokes, and side gussets. I did notice that the blazers and jackets had unfinished sleeves, and when i commented to one of the employees, Jessica, that this meant I could have surgeon's cuffs put in, she about flipped her shit.
The biggest criticism that I had with the Heirloom stuff is the size range. 38R for suits and jackets is their smallest; I'm a 36R. I'm normally a 15 in shirts (with tailoring in the body), but their 15's felt just a tad too loose in the collar. Jessica said that Billy Reid himself comes by the Charlotte store twice a year, in the spring and in the fall, to do MTM. This really piqued my interest, as there was this brown moleskin blazer I really liked. Their mainline stuff is good. Some of it was made in Italy, some in Turkey. I'd say the dress shirts are somewhere between PRL and RLBL (I had just come from the Ralph Lauren store across the way) in terms of quality. These also had MOP buttons and split yokes. While the Heirloom shirts are marked by neck size, these shirts are marked S, M, L. I tried on a S in the Orleans and Tuscumbia fits. Orleans seemed very trad, like BB mainline. Tuscumbia was the slimmest fitting. In fact, Tuscumbia in S fit me better in the neck and shoulders than the Heirloom in 15; it still seems meant for someone with a 38R chest. I realized after I left that I spent zero time looking at the casual stuff or the denim. Damnit. I'll probably go back in a week or two after the holidays to do just that. A nice store and a nice brand. If it fits your style, and if it fits, definitely look into them.