Bogner. For the younger set (under age 35), you might find more Patagonia, at least in the US. For lounge wear, Loro Piana cashmere, including Storm System vests and jackets. Dale sweaters. Some fur in the evenings too. Not leather jackets. Get on the mailing list for a store in Vail called Gorsuch, as they carry all the good stuff.
In Europe, I think Bogner and Killy are most popular amongst the older set. I personally wear Killy pants and Salomon everything else. I also like Arcteryx and North Face, but I don't think they're too popular in Europe.
Thank you very much for the suggestions. Is there anything else I should know? For example, is there a danger in dressing too flashily at a tony ski resort? Are there any colors I should stick to or avoid? And what about accesories like scarves, etc? thanks again.
I hate to always be the practical one on here, but I wanted to point out that LL Bean has some good ski wear at reasonable prices. I have this jacket LL Bean It's only $129 and I have gotten numerous compliments on it. IMHO - it looks as good as the $600 - $1000 jackets I saw the last few times I've been skiing in Vail. Bradford
Patagonia cleared out much of last year's winter merchadise in August. Much is sold out on the website, but you can get some awesome deals by calling individual stores. I got a couple of coats that were about 50% off. The R4 jacket is unbelievable. -Dan