Quote:
Originally Posted by
DarkNWorn 
They're winning because they make the sportiest cars available in that segment. The styling of some models might turn people off, but whatever hesitation they have, it usually disappears when they drive the cars. It's all about how the car drives, man. If you're not a drivers' driver, then you'd probably be happy with the other ones. It also happens that BMW offers the most comprehensive maintenance program available of all the car manufacturers.
BMW = For people who like to drive
Benz = Quality comfort with some performance
Lexus = Rolling isolation chamber
People often ask what's special about BMWs, which everyone who owns one understands. It can be hard to tangibly describe it, but one of the often undiscussed aspects of it are the controls: the steering, the brake, the accelerator, the shifter/clutch setup, are all precise and provide feedback far in excess of other luxury cars in their price range. It does what you tell it, it tells you what it's doing.
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