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Helmut Lang's in the late ninties. I fail to see how Levis or Diesel would be high end in any way.
How drastically different was the price point between HL and some Diesel? I didn't think it was much.
Maybe not much on the cheapest model, but iirc HL was the first high end brand go mass-market with jeans.
The point of this thread--I think--is really to get people to recount what pair of jeans first broke the $100 barrier for them...
Yeah, HL preceeded the Diesel craze by at least a few years. In the early to mid 1990's, those $150+ HLs were about the priciest you could get for a regular pair of straight leg blue jeans with no "frills."
Who's saying they didn't? The thread is about our first pair of premium jeans, not the world's.