Originally Posted by Master-Classter
I find TF like Kilian. The original line was well thought out in terms of styles and range and the scents were pretty well crafted. Then they started releasing one or two at a time, and then suddenly is was collections of 3-5 at a time over and over and now instead of 15-20 scents with 10-15 solid ones, it's like 30-35 or more and when they release a group of 3-4 there's usually only one really good one and a few eh-I-guess-someone-will-buy-this ones
Originally Posted by HORNS
These fragrance houses are about as exciting as pop music.
I think it's a combination of over saturation of fragrance houses, a condensed (almost fashion-like) seasonal schedule, and a lack of general knowledge about scent on the part of the buying public (who nevertheless is willing to pay niche prices). It reminds me of the premium denim market in the early-mid 2000's... you couldn't swing a dead cat without hitting nineteen $300 denim makers. Many of them are no longer in existence, and rightly so.
These houses feel pressure to keep up buzz and stay relevant to stay afloat. They are also dealing with customers who haven't really been "trained" into what makes a superlative scent, or why. As such, there is very little reason, and even less time, to put massive development into the fragrances.
I feel like they carpet bomb the market with every kind of scent in hopes that somebody will like one enough to pay a lot, and then have it as their "signature" and post it on social media. I see this a lot with the TF scents. What scent do you wear? TOM FORD blagh blagh blagh. And everybody can have their own without wearing the same one as the other guy/gal at the Oyster Bar, because there are 89 different ones covering every scent family.
Speaking of, I'm going to wear RED ROSES by Jo Malone
today. I love a big, heady rose... and this one is basically that. "NICE," but exactly what I'm talking about above. There is nothing superlative here, no journey. Nothing unexpected or surprising. Nothing that challenges me to wrap my nose around it by visiting it again and again. Just a big, heady rose at a premium pricepoint.