Originally Posted by Master-Classter
Le Labo Santal 33 - Oil version.
I had a client in the shop today tell me that Le Labo recommends people to leave their newly compounded bottles alone for a few months to macerate. In theory it makes perfect sense, but I can't see how they expect people to do that. Anyone heard of that?
I've known a few people to relay that and have heard from a few who say it was fascinating to observe the effects of maceration as their bottle came together. That said, I think it's an interesting marketing angle, and it seems to work among a very small sub-set of the population: the ones who think nothing of dropping that kind of dough, who probably have backup bottles, who like the personalized labels, who want to be a little closer into the process, and like the theatrics.
I mean, consider wine buyers who wait YEARS for their wines to mature.