I think start-up will be harder with shirts made in China. People in the US, IMO, have a generally "cheap" perception of Chinese goods, clothes included (with an exception for Hong Kong). Witness the big article in a Wall St. Journal last week -- with a huge picture of RL/Polo shirts being made in a factory there -- about clothing made in China and how it's a booming market. Perhaps it's the land of opportunity for everything below the upper market, but the ultra high-end market seems to be your focus. In that market, people seem to buy on "name" and quality. They are not synonymous of course. But if you've got no "name" or good reputation (as a start-up business), then you've only quality and word of mouth to rely on. Some people don't know quality when they see or feel it, thus for many people they rely on name (Borrelli, Kiton, Oxxford) to get them there. In your case, you might look to how companies like jantzen shirts, WW Chan (Hong Kong I think) and others have done it. Jantzen gets by by being cheap paired with high quality. Some of the members of this board have their own custom shirt and tie businesses too. Certainly, there's something to be said for only putting at risk $45 or so dollars for a Jantzen shirt (the cost of a decent bottle of wine), as opposed to the much higher price you've quoted -- $150 or $200, or presumably much more for a suit. Anyway, with the internet, your chances of success are greatly broadened.