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Linjer Leather Goods -- official affiliate thread - Page 4post #47 of 20139/18/14 at 5:33pmpost #48 of 20139/18/14 at 5:45pmpost #49 of 20139/18/14 at 5:59pmQuote:Originally Posted by taxgenius
Coach has one similar for $500, though I am hoping Linjer could do it for less.
Possibly, but Coach will factor into that $500 price the cost of its exorbitant rent in Tokyo, London, Paris, its advertising budget, etc. So, a $500 Linjer and a $500 Coach are probably not going to be the same animal, so just "cheaper" pricewise shouldn't be the only consideration. Keep that in mind...post #50 of 20139/18/14 at 8:36pmQuote:Originally Posted by rach2jlc
Once you get established and moving along... a limited/special seasonal color or pattern on an already established product might also be a nice way to get publicity/interest without having to risk a lot of money. Your factory already has the patterns; all you'd have to do is get your tannery to dye it. Margiela, for example, did those AIDS tees in a different color each year and got people to collect them. The soft brief done in a special color that is only done for one season could be the same. It would also give a reason for those who love your bags and have the "classic" ones in brown/black also to splurge yearly to get the interesting seasonal ones.
These could be in the standard leather you already have and with the same hardware, but perhaps just play with the colors or some slight (easy) variation. Different stitching color, different leather color, different lining, etc. I would NOT play around too much with exotics; I remember Lambertson Truex used to do an occasional $30,000 alligator bag as a seasonal "WOW" but it always ended up in deep discount unsold at "OFF SAKS." I imagine they thought it would get a lot of publicity but really I just think it was a waste of production $$$. Let's face it... if I'm in the market for a $10,000+ bag... I won't be shopping with Linjer. Same as LT. I'll go buy Hermes or (better yet) have it made bespoke.
I'm sure you've already considered all of this... I'm just throwing that out there as food for thought!
Holy free marketing consulting, Batman.post #51 of 20139/19/14 at 6:51amSome more ideas:
Looking at your website, I like its simple, direct, clean format. I absolutely HATE designer sites that have tons of flash, videos, music, etc. or ones with pop-ups and distracting links hidden all over the place. I miss Helmut Lang's old website (back when he was at the helm)... it was a model of simplicity and yet was organized with lots of archived information.
BUT, looking at the bags (especially the soft brief), I'd like to see a picture of the interior. You have lots of the exterior and of it being carried, but I can't see what the lining looks like or how the interior pockets are organized. I'd definitely want to see that as a potential customer; interior lining and layout are a HUGE consideration for me.
Potentially biased, who-knows-if-this-matters ruminations:
I also wonder if you really need so much detail about the mechanics/sourcing of the leather and hardware right there on the product page. Two reasons: (1) it's unnecessarily detailed and (2) it may trigger negative feelings/expectations in a buyer.
To point (1): A lot of recent psych research has shown that when we are given TOO much information or TOO many choices, our brains tend to turn off, we make worse choices, and the choices we DO make tend to have much higher, often unrealistic expectations (check out the work of Barry Schwartz, for example; he has a great TED talk that you could listen to in twenty minutes on your lunch break).
Perhaps simplify it on the product page with the "learn more" link for customers who want to go further. I like how you give all the information about your leather sourcing on that SEPARATE, linked page.
BUT, on the product page, all that information and written copy will be wasted on your average customer, or even relatively knowledgeable customers, IMHO. Mostly I'd just want to know the type of leather... is it calf? nappa? Vege-tanned? Bridle? Lamb? etc. So, I feel like if you simply called it "Vegetable-tanned calf" or something that would be enough.
You might also consider giving your leather types a model number... sort of how Hermes has Clemence, Courchevel, etc. L1 could be your milled leather, L2 your smooth, and then build on that as your product line grows. It gives it an easy reference without having to explain lots of detail... and my brain will never remember "Turkish sourced 1.2mm vegetable tanned cowhide."
To point (2): Buyers approach ANY bag with a lot of psychology about production and sourcing. For example, I know that Excella are great zippers... if YKK is like Toyota, making a cheap Carolla and an expensive Lexus... Excella is the Lexus. BUT your average customer sees YKK and thinks "cheap." If it were me, "Antique silver hardware and premium brass zippers" might be sufficient. It's honest, but it won't trigger the negative feeling like "oh, wow, they use cheapy YKK zippers).
As well, why do you need to say the leather is sourced in Turkey on the product page? It's not a BAD thing, but there really is no benefit to a customer to know that. It could be negative, however, for an average customer who doesn't know the quality of recent Turkish manufacture. Brands say "made in Italy" because it has a psychological trigger. "Made in Turkey" doesn't have that trigger, so why mention it and take the risk of an uncontrolled affective reaction?
It's sort of like how expensive online sites (Neiman Marcus, Thecorner, mrporter, etc.) and such will often say "imported" to avoid saying "made in china." It's just the psychology of the buying experience that you may not want to say something directly unless it's necessary for the buyer to know. You don't want to LIE, of course... but you don't necessarily have to show all your cards assuming that your average customer is rational/reasonable enough to know the reality of 21st century leather production.post #52 of 20139/19/14 at 6:58ampost #53 of 20139/19/14 at 7:39amps... I have too many briefcases/messengers as it is, but I'd like to support the brand... so I for one (will put in writing!) that I'll buy a cognac portfolio when the kickstarter launch goes.
You need about 200 orders to get off the ground, right? Come on SF... let's get to work!
Edit to Taxgenius below: reading the OP and viewing the website, it appears to be something of a "soft launch" that will expand if the initial designs sell well enough. I applaud them for NOT offering too much/too soon and working on growth incrementally. You'd be surprised how many new brands try to bite off too much at the start and their production costs are so high they quickly go under due to being stretched so thin.
But, beyond these initial bags... I'd definitely agree a vertical messenger would be an excellent "Stage Two," along with a wider Soft briefcase, a weekender/duffle, and perhaps a few additional color offerings (navy/dark brown). "Stage Three" might be a classic tote and maybe even a rucksack/backpack.post #54 of 20139/19/14 at 8:40amI'dQuote:Originally Posted by rach2jlc
ps... I have too many briefcases/messengers as it is, but I'd like to support the brand... so I for one (will put in writing!) that I'll buy a cognac portfolio when the kickstarter launch goes.
You need about 200 orders to get off the ground, right? Come on SF... let's get to work!
I'd order a navy vertical messenger bag now if they had one.post #55 of 20139/19/14 at 9:19ampost #56 of 20139/19/14 at 10:07amI'm fine with "vegetable-tanned calf" as Rach says, but would work in "full grain" as this might not be fully obvious to all buyers.
I must disagree with Rach in that I believe listing the zipper as YKK is fine since they do point out it's the Excella line. Maybe just toss in "premium" for the uninformed. If you don't include the zipper brand it could make some of the more informed buyers believe you are hiding it. Plus it cuts down on customers emailing to ask.post #57 of 20139/19/14 at 10:09pmpost #58 of 20139/20/14 at 11:34ampost #59 of 20139/20/14 at 1:31pm
Cheers, there is a crying need for quality bags that are not overpriced. New brands like Want les Essentiels start that way, but after they establish a reputation, either jack up the prices or lower the quality (or both). There are a great many bag makers here in San Francisco (Waterfield Designs, Chrome, Timbuk2, Rickshaw Bagworks, Acme Made, Peasants &
Travelers, Mission Workshop, DSPTCH, Archive, TAD, Zugster, Basil Racuk, Mulholland, April in Paris, Glaser Designs), but few work with leather (only the last 4, and Hlaska went out of business).
Good call on the briefcase. I tend to prefer that style with more of the sides zippered, so it opens wider, almost like a portfolio. The pocket on the outside is a bit small. Who reads newspapers any more? Ideally it would be sized for an iPad Mini or iPad Air. As fot the smartphone pocket inside, I never understand why anyone would keep a phone there, it would take a while to fish it out if a call comes in and answer. Realistically, what do people carry in a briefcase?
- some papers
- pens and other miscellaneous stationery
- books or magazines
Internal organization is a vexing question for any bag. Too much, and it wastes space, adds weight and may not be suited to the customer's needs. Too little, and things just rattle inside the bag. The Cocoon Grid-It system is one solution, but it is quite bulky and heavy. One option would be to make a removable carrier/organizer that attaches with snaps or zippers, and offer options there.
You mention charcoal or blue twill linings. May I suggest a light-colored lining instead, which makes it easier to find things?post #60 of 20139/20/14 at 2:15pmThread Starter
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A few responses before we run out the door this afternoon:
@OzzyJones Colour options: We currently do not have a cognac option for the messenger or the satchel, but we've noted your interest. If we hear enough voices, we may add these in a future collection. Leather strap for the messenger bag: We debated whether to use a leather or nylon strap -- the feedback we heard from our testers (bike commuters) was that the leather strap was uncomfortable when pulled tightly across the chest, and difficult to adjust.
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