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Linjer Leather Goods -- official affiliate thread

post #1 of 1974
Thread Starter 

Hi!

 

First, we’d like to thank you. We’ve been lurking for the last year, perusing any and all leather bag-related threads to better understand your experiences when it comes to purchasing a leather bag. SF is a wonderful community, and your discussions have really guided us through our journey of developing our brand.

 

Now, we’re excited to finally introduce ourselves!

 

We are Roman and Jenn, the founders of Linjer.

 

Linjer offers fine leather goods without the luxury markup.

 

 

 

We started Linjer because of Roman’s own personal pain point. He was looking for a high-quality leather briefcase for work. He wanted a briefcase made of vegetable-tanned leather without conspicuous logos and with minimalist, modern design. He couldn’t find something he liked for less than $1,000.

 

 

 

Why are briefcases so impossibly expensive? After a bit of research, we learned that luxury brands often mark up their leather goods by 10 times. That made us think: why don’t we start our own brand, sell directly to customers and cut out all the other bloat? Then, more people (including ourselves and our friends) could actually afford to buy a high-quality leather briefcase.

 

So that’s exactly what we did. After 18 months in development, we’re proud to present our men’s collection on Kickstarter, launching in early October. After that we will launch our online store.

 

 

 

This is what Linjer is about, in short:

  • Full-grain, vegetable-tanned leather. Hides originate from Central Europe and are tanned in Turkey with extracts from chestnut, quebracho and mimosa. The leather is custom-made for us, smells sweet and develops a patina over time.
  • YKK Excella zippers. The very best from YKK.
  • Stellar craftsmanship. We work with a fantastic manufacturer that also works with other highly-respected brands.
  • Minimalist, classic design. We design every product in-house and we keep our logos discreet.
  • Exceptional value. If our products came out of the factory with a luxury label on them, they would easily cost 3 to 4 times as much.

 

Leather bags need to be maintained, and we’re working with the German company Collonil to develop a line of leather care products specifically for Linjer.

 

 

 

Here are some photos of our collection (soft briefcase, satchel, messenger, cardholder and portfolio):

 

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Our products will be significantly discounted for the Kickstarter campaign (and early birds get an even better deal), so be sure to subscribe to our newsletter or follow us on social media to be the first to know when we launch.

 

 

 

You can find us at our website, Instagram, Tumblr, Pinterest, Facebook and Twitter, and of course right here on Styleforum.

 

 

 

We’d love to hear your feedback and we welcome any questions you have!

 

 

 

Roman and Jenn

 

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PS  “Linjer” (pronounced like “liin-yir”) means “lines” in Norwegian; half of our 2-person team is from Norway smile.gif

post #2 of 1974
Welcome to SF, look forward to seeing more of your products.
post #3 of 1974
Thread Starter 

Thank you @gyasih !

post #4 of 1974

Welcome onboard, guys!

 

The products look great so far, especially that soft briefcase in cognac.

 

One suggestion I would make is to create a signature and put your website address, instagram, twitter, etc. info there. It makes it easier for people to check out the goods.

post #5 of 1974
Thread Starter 

@Gerry Nelson Glad that you like the soft briefcase in cognac! That's actually my[Roman] favorite piece. Always wanted a simple briefcase to go with my navy suite. Thank you for looking out for us, just sent the administrators an email, need permission to change our signature:( - will do asap! Stay safe and keep posting !

post #6 of 1974
Quote:
Originally Posted by Linjer View Post

@Gerry Nelson Glad that you like the soft briefcase in cognac! That's actually my[Roman] favorite piece. Always wanted a simple briefcase to go with my navy suite. Thank you for looking out for us, just sent the administrators an email, need permission to change our signature:( - will do asap! Stay safe and keep posting !


 



I'm biased because it's very similar to mine smile.gif
post #7 of 1974
What is the ETA on release?
post #8 of 1974
Thread Starter 

@Grenadier We will be launching on Kickstarter 7th of October, 29 days from now ! =) We'll remind you on the day of launch in this thread, or you can sign up for our newsletter here: www.linjer.co

post #9 of 1974
Looks like a very nice line. I see from your site that the leather is tanned in Turkey. Where will the bags be made?
post #10 of 1974

Sub'd

post #11 of 1974
The soft briefcase in cognac looks great. Really hitting a lot of the details I look for and at a very reasonable price.

I'd too like to know where the bags are made.
post #12 of 1974

Greetings from Jakarta, Indonesia...

 

I hate your black softbag cause I just bought a Mismo for almost triple the price :( and I bet your bag handles look & feel better...

Seriously I love your softbag briefcase and especially at that price, will you be offering it in dark brown or bordeaux? If yes, I want to buy one.

 

Also I'd like to see these features on your bag, small pad lock with its leather case (Want Les Essentiels Trudeau) and side loop for newspaper (Delvaux Newspaper), this will be the ultimate bag ever!


Edited by jorijori - 9/17/14 at 2:09am
post #13 of 1974
Thread Starter 
Thanks for the feedback so far! We're really glad that you like our products.
 
 
 
Thanks for asking. We're happy to tell you more about the production side of Linjer:
 
Our bags are manufactured in an American-owned/American-run factory in China. 
 
We spent a lot of time searching for potential manufacturing partners in both Europe and Asia. It has been a long and difficult process, as our criteria for a partner were quite stringent:
  • Exceptionally high standard of workmanship
  • Social standards that we could stand by
  • Ease of working together

 

We’re very happy with the manufacturer that we chose to work with. We have visited the factory personally and have met employees working in several different functions and on the factory floor. We highly respect the factory's workmanship standards and attention to detail; in fact, they produce for some of the world's most highly-esteemed luxury brands. The factory is very well-run and we are proud (and lucky!) to be partnering with them :)
post #14 of 1974
Quote:
Originally Posted by Linjer View Post
 
 
Our bags are manufactured in an American-owned/American-run factory in China. 
 
We spent a lot of time searching for potential manufacturing partners in both Europe and Asia. It has been a long and difficult process, as our criteria for a partner were quite stringent:
  • Exceptionally high standard of workmanship
  • Social standards that we could stand by
  • Ease of working together

 

We’re very happy with the manufacturer that we chose to work with. We have visited the factory personally and have met employees working in several different functions and on the factory floor. We highly respect the factory's workmanship standards and attention to detail; in fact, they produce for some of the world's most highly-esteemed luxury brands. The factory is very well-run and we are proud (and lucky!) to be partnering with them :)


I've followed a pair of guys designing and producing their own motorcycle luggage. After seeing everything they've gone through I can attest to the challenges of finding the right factory; they ended up sourcing from a factory in Vietnam. It takes multiple prototypes, trips around the world, money (the list could go on forever) to get to the production stage. This is no easy task and the whole process will take a year or two full of hard work and planning.

Bravo, team. I really dig the briefcases and portfolios.

post #15 of 1974
Thread Starter 

@jorijori Hope they have a return policy so you can take advantage of our discounted pre-orders on the 7th of October ha ha! You can basically buy one of each color for the same price=)

 

Thank you so much for feedback, helps us a lot. We will definitely incorporate the community's feedback into future products. 

 

To answer your question:

We will offer a dark brown color version as a stretch goal on our Kickstarter campaign. We need to raise $50 000 (that's approximately 140 bags sold) to get production started with our two core colors black and cognac. We have yet to decide on the minimum amount needed to add the dark brown to the collection but assume it will be at around $75 000 (210 bags pre-ordered).

 

We will also be introducing navy blue as a stretch goal once we reach pre-orders of $100 000. These numbers might change slightly as we are still confirming minimum order requirements with the tannery and our factory. 

 

We have a prototype on our Instagram that you can check out here - also attached below for your reference.

Please keep in mind that the hardware is wrong, and it's not the leather that we are going with, but it should give you a rough idea of the color.

 

 

Again @jorijori - really appreciate the feedback, might even PM you down the line to include you in a focus group if you don't mind - please keep the ideas coming!

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