Canali is cheaper than Zegna and Armani because both of those are overpriced, while Canali is a good value. Canali Exclusive is in fabrics every bit as good as Zegna -- even better IMO; I think Zegna fabrics are overrated -- and it contains far more handwork. Armani is just a joke -- just ignore it. The problem with Canali is that it is difficult to find them at deep discounts -- sure, you can find their sportcoats and the like at Off Fifth for very inexpesnive, but I rarely see Canalis for less than $600 - $700, while you can find Corneliani for $400 - 500 all the time. True, Corneliani isn't Canali by any measure IMO, but still. I've seen lots of Canalis without picking at the lapels -- but IMO the picking is a great detail that you will come to appreciate if you have it. In terms of fabric, I think that once you get to s150, Canali's fabrics are a little delicate for my tastes. But their s120s are like butter from what I've seen -- really soft with great drape. Their cashmere blends are luxurious. I've never seen Zegna Su Misura in person, so I can't comment. But Su Misura is, from what I've been told by others here, is normally just regular Zegna made to measure. If that is the case, I like Canali better -- though I'm not a huge fan of Canali's cuts (though I recently tried one on that had significantly less shoulder padding than others I've seen). Be aware that Canali Proposta is a totally different animal -- I've seen fused Proposta stuff.