Originally Posted by Saltwater Wrangler
Personally, I think it is kind of pathetic. I believe the idea is based around a book called "The Game" or something like that. Anyways, the author makes a fortune going around and giving SEMINARS, that's right seminars, on this.
It's interesting to see that this subculture has crashed headlong into the mainstream... it's been around since the early 90s. It's mainly a bunch of geeks helping each other figure out women/social skills, and a couple of MLM style hard-sell "gurus" creaming off the top (Mackey's character in Magnolia was based on Ross Jeffries, one of the earliest such gurus).
The advice ranges from excellent "man up, nancy" common-sense stuff that used to be supplied by male role models (which are sorely lacking to many men growing up in the modern world) to the downright bizarre (hypnosis and magick).
Had a lot of fun in college trying out some of the advice and I'd be lying if I said it wasn't something which seriously changed my life for the better in terms of giving me the confidence to just go up and talk to people.
I'd recommend reading "The Game", it's an interesting story about very odd characters and some of the commentary on human relations is good (even if most of the actual techniques are stupid).
Kind of a shame to see the whole thing on reality TV as it'll no doubt ruin what was once a fun, if geeky, subculture.