What is disgusting? What about the (so called) nation's leading (and supposedly most serious) newspaper writing: "There are briefs and boxer briefs and 'action bikinis' and 'athletic strings' and shorts with breathable mesh pouches or waistband condom pockets, and even a new brand called C-IN2 with patented 'sling support' designed, in the words of its manufacturer, to 'lift, project forward and improve the wearer's profile.' And, alas, there are thongs. "That the men who model for the packages containing these garments seem universally blessed with the proportions of pornographic film stars suggests that there may be more customers than one had imagined for those e-mailed spam messages offering 'masculine enhancement.' "The proliferation of new products not only from upstarts like 2(x)ist and Baskit but also more traditional brands like Hanro and Hugo Boss compete furiously to pitch their goods by using voluptuous lighting and moody graphics to delineate men's behinds and other anatomical contours as though they were features in a heroic landscape. It is no exaggeration to say that there are underwear boxes out there that make a man's crotch look as monumental as an Ansel Adams picture of El Capitan. "Mr. Klein first hired Bruce Weber in 1982 to take the American Olympic pole vaulter Tom Hintnaus to the Greek island of Santorini and photograph him posing in a pair of white briefs against a white wall, his legs spread wide.. "Such people probably do not remember that before Mark Wahlberg became a mediocre film actor, he was a mediocre crotch-grabbing rapper whose Calvin Klein billboard in Times Square presented him as a himbo Colossus of Rhodes. "According to a survey conducted by Freshpair.com, an online retailer of undergarments, 82 percent of women have tried on men's underwear, 31 percent of men have tried on women's and married men change theirs twice as often as single guys. "There are no statistics, really, to quantify our cultural obsession with male genitalia. But if anything can be extrapolated from the recent Internet frenzy surrounding nude scenes from Colin Farrell's new film, 'A Home at the End of the World' "” apparently excised because the actor's member distracted from the narrative flow "” it is that the percentage of people who dwell on these matters is considerable. " 'When I started 2(x)ist, the selection of what people were provided was really basic,' said Mr. Sovell, whose new company is C-IN2, which sells briefs with extra-low waists, high-cut legs and an adjustable elastic strap in the crotch designed to do for male genitals more or less what the Wonderbra did for breasts. "So luxuriant and glossy is the packaging for Adam + Eve, which is sold at 60 specialty retailers and at department stores like Saks Fifth Avenue and Bergdorf Goodman, that a consumer might become seduced by the box's unorthodox oblong and fail to notice the cover models are posed, on certain products, wearing no underpants at all. "The Adam + Eve packaging is so ostentatiously tasteful that one almost forgets what's inside. "There's a quality about it, something that turns you on but you can't exactly say what it is," said the former Calvin Klein art director, Mr. Shahid, who also designed the Adam + Eve campaign. 'You see these kids [young men] on these boxes, and you can't touch them, but you'd die to kiss each one.' " What is so newsworthy about this story? And should we be charmed by Mr. Shahid's lust for young men?