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http://www.nytimes.com/2014/06/21/f...-Design-Debut-at-Pitti-Uomo.html?ref=fashion#
Mr. Wooster’s reply, as is often the case when people pose questions about his unanticipated celebrity, was notable mainly for Midwestern self-deprecation. “I’m beyond flattered by it all, you know, but I don’t really get it,” as the 55-year-old Mr. Wooster, who is from Salina, Kansas, recently told a reporter. “I’m also very well aware that I may appear to many as something of a caricature.” ... It was his more than 200,000 followers on the photo-sharing platform last year that first attracted the attention of the Lardini Group, an Italian manufacturing company, which initiated discussions that let to Mr. Wooster signing on as Lardini’s brand ambassador and also to the development of a Wooster + Lardini collection: four jacket styles and an equal number of trousers, some Bermuda shorts and a variety of accessories. It made its debut at Pitti, where 1,090 exhibitors descended this week to show their wares.