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STREETWEAR AND DENIM DOES PITTI UOMO 86: THERE WILL BE BLOOD
You'd be forgiven for thinking that Pitti just happened. Because it did. Like, six months ago. Five, maybe? I'm still recovering.
Have you ever been to Europe in June? Continental Europe, I mean. Italy, specifically. It's not easy to put air conditioning into a building that that was built when people still cared about shit like being poisoned over dinner. And, you know, wore those little rings where you'd twist the gem away to reveal a hidden compartment purpose-built for storing devious powders. Do they make those? I bet druggies would buy them.
June in Florence is going to be fucking hot. Great. January in Florence was fucking hot, too, because the lunatics in charge thought that cranking the heat up to 80F when it was like 58 outside was a good idea. You know what? I'm looking forward to it. Why? There are no pine trees in Florence (that I am aware of). Maybe I'll live through allergy season. That's worth a little heat.
No, scratch that. There are no winners here.
The point - yes, there is a point - is that Pitti is happening. Again. It's almost like it's...cyclical. Like you can't escape. This time, the theme is - apparently - "Ping Pong." Last time it was "Rock 'n Roll," although the only evidence of any theme at all was a single, random "concert," put on by a few Italian dudes who might have been Elvis impersonators. "Ping Pong" fills me with existential dread.
I'll be real with you: After writing what were more or less brand introductions the last time around, I'm not sure what I'll do once I get there. "Look, Barena has a new half-lined knit jacket." Wheee. Do you want that? If you want that, OK. Me, I think Pitti would be better if it were simultaneously a casino. Or if, at the very least, servers in black tie wandered around feeding you booze, because frankly, it is when you are inside the gates of the goddamn circus that you need liquor most.
What brands do you want to see?@shoreman1782 asked for Camoshita last time, and I totally dropped the ball. My b, dude. The full list of exhibitors is here, and as usual, it looks like a whole lotta bullshit. There are exceptions: Barena, of course; Buttero...I only got as far as the B's when I was scrolling through the list, but I did notice an exhibitor named "Circle of Gentleman," which sounds both sexual and depressing.
It's coming. June 17-20. I'll be there. Will you be there?
This is the thread for all things Pitti. Another thread, for daily updates and pictures and news, will come later.