I like it well so far. I think the fit worked out trimmer overall than they were expecting.
That's a good question about the brand direction. Seems as if they are getting back to outerwear with this jacket and a parka they showed on Instagram. And they seem to be doing more collaborations (pair of trousers went up on Instagram as well.
If I'm guessing I'd say that they took the sock/accessories route as way to get some products moving, which is probably harder to do with a $700+ trench coat however nice it may be. Of course, then the question becomes is your brand primarily about socks/accessories?
I've had really good interactions with Jacob, one of the cofounders for what that's worth.