Welcome to Awl & Sundry’s official thread.
We are super excited to be a part of this fantastic community.
Awl & Sundry get its name from the English expression “All & Sundry” which means for everyone. The word “Awl” refers to a tool used to stitch the upper of the shoe to the sole signifying our hand welt construction process. Awl & Sundry is an online only men’s fashion label that allows men to design their made-to-order shoes.
Awl & Sundry offers unparalleled customization in 6 quick and simple steps. Designers, as we like to call members like you, can select:
· Style (Oxford, Derby, Monks, Loafer)
· Last (5 different lasts)
· Design features (Toe, Vamp, Eyestays, Foxing)
· Shade of leather (29 in all)
· Texture of leather (Calf plain, Calf suede, Calf grain, Ostrich, Alligator)
· Laces (21 variations)
· Stitching colors (21 variations)
With the above options, there are more than 2 billion design permutations in total! We understand that not everyone wants to build their own shoes, so you can easily shop the designs of other members.
We at Awl & Sundry strongly believe in the power of expression and individualism. We see a world where people express their uniqueness, personality, brand, story, values and beliefs through the medium responsible for their first impression that is, their style. We are proud and very excited to be a part of this revolution.
We are based in NYC but our shoes are made in China. We have a small team of artisanal craftsman with over 100 years of combined experience who are handcrafting all of our shoes using Hand Welt construction process. In other words, both the welt and the outsole are stitched completely by hand. We use full grain leather for the upper and source our leathers from tanneries in Europe and Asia. All our orders come with a pair of shoe trees, shoe bags and a shoehorn. Currently we are shipping only in US but we are working hard to open shipping internationally.
We want our visitors to feel at-home on our site and we are constantly looking for ways to improve. So, please feel free to email me directly at firstname.lastname@example.org with any questions and suggestions.
Also, we are offering 20% off to the first 100 SFers on their first Awl & Sundry pair. Please reply to me (email@example.com) with your email address so I can get the promo code to you.
P.S. we are doing an event in NYC on the 16th and 17th of May in collaboration with Esquire. The event will be held at 82 Mercer street from 10am – 6pm. Please stop by and checkout some of our sample shoes