Hi, I agree with almost everything said about Armani, though I have to say I have found one very nice Armani salesman at my local Emporio Armani (Rio de Janeiro), who had been serving me for years on end. Quality of suits of all lines are far below what their price range sugests and the same can be said for shirts and ties. Shoes are terribly made compared to other 400-500$ shoes like Rossetti and the like. I believe Armani sells well not for their quality but mainly for two other reasons: 1) Obviously the name and the marketing. I think Giorgio should pray on his knees in front of an altar to Richard Gere and American Gigolo. 2) the most important one in my opinion, is that one can pretty much renew their entire wardrobe and find what they need quickly in their stores. You can find at Via Manzoni everything from underwear, jeans to tuxedos and wallets. For business people who don't have the time to look up an old Italian or British tailor, this is for great importance. A couple can go in the store and find everything they need and more. For God's sake, you can even find furniture, books and cds at some stores. And have lunch while in-house tailors make the necessary alterations on your suits and your wife's dresses. Not necessary to leave the store at all. At the same time, let us not pretend Armani costs the same as Kiton for example, since the price range for the neapolitan tailoring house can be considerably higher. The comparison with Borrelli does stand though, and I'd include Isaia, Batistoni and Saint Andrews to that list. Funny story about Armani salespeople: About 3 years ago, I was in New York and decide to go in the Giorgio Armani boutique on Madison Av. after leaving Bergdorf (where I found Charvet ties on sale for something like 40$ ) and was browsing the shoe section of the store where I was approached by this good looking blond saleswoman in her mid-late 20s. She started a conversation with me and I suddenly noticed she was clearly hitting on me and forgot to sell what she was supposed to completely. She simply started agreeing with me on everything as well and told me not to buy some of the products there and asked me where I was staying, what I was doing for dinner and all. I recognize I am fairly good looking (Italian family, born and raised and in Rio and very tanned at the time) but I did find the whole situation unexpected and funny. I ended up not going out with her since I had a girlfriend at the time and the Armani girl was a little too....skanky. Can I say that ? hahaha The funniest part was seeing her being extremely rude to the girl who came in next and asked her for asistance after I had bid her goodbye and started browsing around again. Hence, if you wanna get a good looking date, go to the Armani boutique looking good and carrying some Bergdorf bags.