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I actually really like Porter's approach..giving early access to people who've spent over a certain threshold.
This is false. What it seems to have happened (this is based on inference from the posts here) is that Porter has recognized its best customers, those who have spent a over certain of threshold during the year the and given them a shot before the founding members. In fact, i've seen no evidence this year that founding members will be recognized with sale access before the general public.
But, if that volume is accumulated at 50% off how does it benefit Porter? Most of their margin gets cut out. I think it should be a random pleasant surprise for all those receiving their email messages with a limitation of 10K (maybe a bit high) so people don't start flipping **** on ebay
That volume is not accumulated at 50% off. A common business model is to give VIP status to those who spend a crapload at retail. The 50% off just allows those shoppers to feel special and feel justified about a small splurge.
Also, there is absolutely no reason to put a ceiling on their purchases because they are afraid of flipping. First of all, the majority of those who are spending thousands at retail are unlikely to flip anything on Ebay. Second, for professional jobbers, the margins just aren't there. A big chain like TJ Maxx buys out at something like $0.08 on the dollar, which is actually on the high side. A big store will sell excess inventory to them or Yoox because it's convenient to just get rid of a crapload of stuff and recuperate some of your costs. A small jobber will pay a bit more - I've heard in the $0.10 to $0.15 on the retail dollar. And even then, if you sell at $0.30-$.40 on the retail dollar, you have to do pretty well to make up your margins. Buying at $.50 on the retail dollar from Mr.Porter, what sort of margins do you think you can get? And factor in that you only really have a couple of months to move all your inventory, because after that, the same stuff will go for $0.30 on the retail dollar, from Mr. Porter itself, without all the uncertainty that buying from a random guy on the internet entails.
That volume is not accumulated at 50% off. A common business model is to give VIP status to those who spend a crapload at retail. The 50% off just allows those shoppers to feel special and feel justified about a small splurge.
Also, there is absolutely no reason to put a ceiling on their purchases because they are afraid of flipping. First of all, the majority of those who are spending thousands at retail are unlikely to flip anything on Ebay. Second, for professional jobbers, the margins just aren't there. A big chain like TJ Maxx buys out at something like $0.08 on the dollar, which is actually on the high side. A big store will sell excess inventory to them or Yoox because it's convenient to just get rid of a crapload of stuff and recuperate some of your costs. A small jobber will pay a bit more - I've heard in the $0.10 to $0.15 on the retail dollar. And even then, if you sell at $0.30-$.40 on the retail dollar, you have to do pretty well to make up your margins. Buying at $.50 on the retail dollar from Mr.Porter, what sort of margins do you think you can get? And factor in that you only really have a couple of months to move all your inventory, because after that, the same stuff will go for $0.30 on the retail dollar, from Mr. Porter itself, without all the uncertainty that buying from a random guy on the internet entails.
I agree. I doubt that the majority of individuals purchasing high volumes of expensive clothing spend their time flipping on the B&S forums and ebay. They are probably out in the real world, making large salaries...so they can spend them.
They should just go on pure profit rather than revenue when calculating status - who cares if people buy on discount if they make you more money?
This. I didn´t receive anything about fouding member´s sale. And I didn´t get any VIP one because I´ve only shopped 3 times (6 items overall I think). Sucks if there really isn´t going to be a previous sale before going public :/This is false. What it seems to have happened (this is based on inference from the posts here) is that Porter has recognized its best customers, those who have spent a over certain of threshold during the year the and given them a shot before the founding members. In fact, i've seen no evidence this year that founding members will be recognized with sale access before the general public.
Some of the biggest margins I've seen on small businesses were from restaurants, but I guess it depends to what you compare it to.
Agree with the other part though, almost any kind of store needs a really big margin to survive(and grow).