This is the best advice:
January sales are typically clearance sales. We know that means when something is sold, our opportunity to buy is gone. This inspires a fear of “missing out” that we often don’t consciously notice -- which enhances the power of our emotional reaction. We may not actually know why we’re jumping to purchase that 80% off sweater that you didn’t actually want before it was reduced. This is especially potent in online shopping when you can see merchandise selling out before your eyes and can’t see who else might be considering your prize. In stores you can at least physically hold the item while you consider it’s true value. The solution is to make a list of coveted items and only buy what you’re sure wanted before it went on sale.
This is a list of things I've bought at discount this season. All these were things that, at the beginning of the season, I shelved for things I wanted more.
1) Barena jacket at 30% off - I got it on Tuesday, and have worn it 2x already. I really like the company, and I've been looking for a super short jacket to relive my 90s uniform - short, fitted, jacket or shirt, baggy jeans, kicks. At $625 or so Stateside, it was something I wanted, but not that badly. At $375 for the Navy/midnight that compliments my skin tone and hair really well, it was a no brainer. I got it on Tuesday, and wore it both Wednesday and Thursday.
2) Ralph Lauren naval overshirt - at $350 or whatever, it was way too expensive for me, for what it was. Under $200? I can hack that.
3) Stark in military green - I picked this up for under $180. Not the favorite of my starks, and you have to be careful pairing it with jeans, but for the price, and given that I wear my S.N.S. Herning sweaters so much, not a complaint in the world.
4) Margiela 2 toned belt. Super nice - just that the layers of leather tend to separate, and have needed leather glue a few times already. Still trying to solve that dilemna. Glad that I picked it up for $130. Would have been pissed to have paid a full $270 for it. I am wearing it now.
5) Robert Geller Richard cardigan/jacket at 30% off- great fit, great material. My only beef is that i) It attracts lint, and ii)it pills like crazy. I have been shaving it, but I think that in the long run, I'll just let it pill and use it for that extremely casual, just chilling out, piece. Those are actually hard to come by.
6) Lots of socks and underwear - and no one regrets buying good socks and comfortable underwear.
The only thing that I have left coming is a pair of Norsestore Tricker's, and I've been eyeing them for a while as well. If I could justify it, I might pick up some Kimmel chukkas, but I doubt very much that that's in the cards.
tbh, I think that at least for this season, I am as satisfied, if not more, with my sales items I was with my full priced items. The secret is to only buy those items that you liked anyway.