Originally Posted by palma
But, if that volume is accumulated at 50% off how does it benefit Porter? Most of their margin gets cut out. I think it should be a random pleasant surprise for all those receiving their email messages with a limitation of 10K (maybe a bit high) so people don't start flipping shit on ebay
That volume is not accumulated at 50% off. A common business model is to give VIP status to those who spend a crapload at retail. The 50% off just allows those shoppers to feel special and feel justified about a small splurge.
Also, there is absolutely no reason to put a ceiling on their purchases because they are afraid of flipping. First of all, the majority of those who are spending thousands at retail are unlikely to flip anything on Ebay. Second, for professional jobbers, the margins just aren't there. A big chain like TJ Maxx buys out at something like $0.08 on the dollar, which is actually on the high side. A big store will sell excess inventory to them or Yoox because it's convenient to just get rid of a crapload of stuff and recuperate some of your costs. A small jobber will pay a bit more - I've heard in the $0.10 to $0.15 on the retail dollar. And even then, if you sell at $0.30-$.40 on the retail dollar, you have to do pretty well to make up your margins. Buying at $.50 on the retail dollar from Mr.Porter, what sort of margins do you think you can get? And factor in that you only really have a couple of months to move all your inventory, because after that, the same stuff will go for $0.30 on the retail dollar, from Mr. Porter itself, without all the uncertainty that buying from a random guy on the internet entails.