Originally Posted by dotcomzzz
hmm just an involuted sales campaign wherein initial and loyally zealous clients are given status flattering labels like 'founding member' as if they signed some declaration of loyalty for having their ears to the ground when the site dropped this promotion like a secret handshake or whatever, really just a euphemism for the security code on the back of each said members' cc since mr.p marketers know they'll net more from these like niche persons' sartorial zealotry in aggregate purchases than the marginal ppl a few branches removed from the main artery of porter's ad grapevine could have made.
and yeah, I'm hella jelly, they need to have some kind of second chance offer for all the sleepers.
Only post in the last little while, excepting jet's, that makes any sense. Of course, more useful and less assholey than jet's, but that's par for the course. A time tested sales strategy that works remarkably well. Protecting core customers, especially with so many competitors these days, is key to making a successful business. And Net-a-porter is one of the most successful full priced designer sites on the internet. It's pretty much the gold standard. The regular roll-outs of merchandise, the presentation, the sellatorial copy, is pretty well calibrated.
Incidentally. Ralph Lauren just started their 40% + 15% off sale, including RRL, for their "most valued customers", if you are interested. I'll probably get sucked into a few things.