Another quick question to the group.
For the Full Canvas suit, belt loops on the trousers or Side Tabs?
We still have time as production won't start for a couple of months. $560 USD doesn't sound bad, but still more than 80% of our sales are in Canada, and a $750 price point is really starting to creep up there. One of the driving factors for us to create really outstanding, affordable value in all products. You would be surprised at the price sensitivity in the market these days, especially in the middle ground where we operate.
Question for you gentlemen out there interested in the Full Canvas OTR program.
If we go with an established Italian cloth like Reda, VBC, Guabello (In a super 110's) - the best price we are looking at is $750 CAD ($560 USD).
If we make it with a top end Asian Mill cloth, like Dino Filarte or Ruyi, we can bring it in for $650 CAD ($490 USD)...
I assume this is an all or nothing decision? You can't do some of each? It would be very interesting (but probably too ineffeicient) to do a run of navy in each and see which sells out first...
If I'm going to be spending slightly more to get to full-canvassed and better construction, I don't mind spending $100 extra to get fabrics that are perceived to be better quality. The idea behind spending more is that the suit should last longer. Known Italian fabrics would give more assurance that the fabric will be expected to last longer and be a workhorse suit.
When I look at a suit, I can tell whether I like the cloth, but I have no way of knowing whether I should expect it to stand up to time or not. A known mill is basically my only (probably flawed) way of gauging that.
Some people probably use fabric as the only measure of suit quality. So having Italian fabrics might convince them to give you a shot instead of another company.
I believe that your closest competitor for fully-canvassed suits would be suit supply's la spalla, or Samuelsohn from HR - both of which are ~1k, so you'd still be destroying them in pricing.