Probably true. But once some of us find an MTO company in our price range, with shoes that fit well, that look good.... there will be no going back to AE. I get that it's not their business model and they'll do better with the Nordstorm crowd. And the MTO contingent is likely too small. I would argue that MTOs could be a tremendous growth area if somebody would make it easier for us. I believe you could get a lot of hard-to-fit people over 30 to invest in at least one pair of customer shoes if the process were simpler, better communicated, and appeared to be less risky.
This is basically where I am now.