Bluefly's quoted retail prices are legit, barring a few cases that are obviously mistakes. However, for some goods, retails prices range, sometime rather dramatically, from retailer to retailer, and from market to market. A Fendi baguette, for example, retails at about $100 higher at a duty free shop than at Saks. Crazy. And I've found that Boston boutique prices (for Paper Denim jeans, for example) are often lower than in comparable boutiques in LA and NYC. The retail prices quoted by Bluefly, except where there is a very clear and uniform MRSP (such as for Levis Premium jeans,) usually tend towards the high end.