this might have been the moment in 2011 when his scorned mind conceived the thought of abandoning all he'd been doing and aim for a luxe tailored market [to which he can never actually sell] and hoping for celebrity fame, never wanting to suffer such humiliation again
The designer was hosting a Fashion Week celebration of his collection with 250 guests at David Lynch’s new underground entertainment space, Silencio. But with midnight looming, Mr. Doma’s three-hour time slot was ending. The club had to be emptied — and fast — to make way for an even bigger party hosted by the rapper-turned-designer Kanye West.
* that and fast-forwarding Rei's business strategy, time-compressing it into 3 years instead of 30.