Everyone has a few days left to beta test the SpyFu AdWords advisor: http://www.spyfu.com/recon/ppc/?gclid=COn-9qKBgL0CFbQWMgod9GkAsA
I got a few PDF reports on a few sites I manage. It seems like actionable stuff.
Super excited that I found this thread!
I'm pursuing a journalism degree with an advertising emphasis and want to break into the creative side as a copywriter. I'm currently a junior and have ~3 semesters left. This semester I'm starting classes to start working on my porfolio and then some creative writing/art classes on the side. I've spent the past few years working for my school's newspaper, interned at a local magazine, worked as a copywriter with my schools advertising competition team and I'm doing a study/internship abroad this summer through my school.
I know the copywriting job market is pretty competitive but I really enjoy the work and have been reading anything advertising related I can get my hands on. Any advice from those of you working in the field?
I own and have read "Ogilvy on Advertising," along with "Hey, Whipple, Squeeze This," "How to put your book together and get a job in advertising," and any issue of CA I can get my hands on. I've been doing spec work and working on my portfolio all semester and to be honest, I haven't been happy with all of my stuff. I've noticed that my ads have been better and more well-received the more I make though so I'm definitely getting a lot better. I was able to intern at a large firm this summer with my study abroad and am going to start looking for internships for this summer soon.
Where are all of you guys located/working at? I would love to make it to New York, Boston, or SF after school.