My name is Tobias and I´m more than pleased to announce, that SHOEPASSION.com has become an official affiliate at Styleforum.
You might ask yourself: „Shoepassion? I guess they do something with shoes ... but who is Shoepassion?“ We have already been discussed her at Styleforum in the past, but i see more questions there than answears. So let me introduce us to you:
Shoepassion was founded in 2008 by two shoe aficionados in Berlin, Germany. The idea and motivation behind the project: Sadly, in Germany too many men opt to wear cheap glued footwear from cheap chain stores, where the price ranges between 50 and 130 Euros. Such shoes are unbeneficial to your foot health, not durable and offer mostly generic designs. Then you have the fine Goodyear-welted shoes from the well-known big names of the business for which you have to pay 500 Euro or more , just for one single pair of shoes. So, is there nothing inbetween? And isn´t it possible to create high quality, welted shoes for an affordable price?
Considering this, the two Berlin guys did their rounds of the well-known fairs in Europe. Their idea to achieve a much better price: Create your own shoes and sell them online. As an online company you can cut out the middleman and instead of selling your shoes in local stores, just offer them in your own online shop and enjoy the benefits of a broad coverage. Thanks to the possibilities of the digital century you can pass on savings directly to the customer and offer fair prices for high quality shoes.
Truth being told, finding the right partner was difficult. Even if the shoemakers were first interested, they returned the business cards of the our two founders after hearing the word "online". The craftsmanship of shoe manufacturing is very traditional. Finally, they found a really nice manufacture in Spain, which was very interested in our project.
From the beginning, we just wanted to make Goodyear-welted shoes with a focus on high quality formal men´s shoes, which should make up the base of fashion-concious man´s wardrobe. At the same time, we wanted to offer some fashionable designs and shoes crafted from exotic leather like crocodile, lizard, ostrich, stingray oder python.
We started with the search for the perfect last and the best leathers (French Calf from France, mostly vegetable-tanned in Italy) , designs and many many more. Meanwhile a small team of shoefriends worked remotely on our website (IT, graphic & editors), which had started out as a shoe blog. The idea was to give the most detailed information possible about our products because our online you can’t ask questions directly, as they can in a traditional store. We produced a lot of informational content about leather shoes (I guess we do have one of the biggest compendiums of knowledge about full-leather shoes in the German speaking Internet) and we even took the detailed, 360 degree product photography of our shoes in our own hands.
More than one and a half years later, (Scout’s honour!) it was on Christmas eve in 2009, we launched our new webshop with 20 men’s shoe models. Later that day, we sold our first pairs of shoes online. I really don’t have to tell you that we were as proud as Punch! From there on the first packages were closed with a silk ribbon and seal made of wax and we took them to the post office personally. So we did it - we gave one of the oldest traditional crafts of shoe manufacturing a decent home.
Over the years we have expanded our collection of Goodyear-welted shoes (until today, we only offer men’s shoes). We have learned a lot about our product from our customers and are constantly improving the shoes. We started with 20 models – today we have more than 130 different shoe models in seven collections (formal, contemporary, exotic ...) with fashionable and exciting designs, colours and cuttings. Later on, we added our shoe care section with all the goods you need for passive (shoe horns, shoe trees ...) and active shoe care (creams, wax, brushes ...), following the principle of a delicatessen shop with selected products from the best European suppliers. Altogether we have 140 care produtcs in 13 categories. To provide customer care over the shoe´s whole lifespan (advice, purchase, care), we opened our own online shoe repair service a few months ago. Right now we do offer this service only in Germany online and at our store in Berlin.
Did I also mentioned, that we have men’s belts as well, crafted from exactly the same leather and finish we use to create our Goodyear-welted shoes? Thanks to the high-quality leather shoes and belts forms a perfect combination.
From the beginning we opened freely our doors to the public (but I have to confess, we were just a little surprised when a guy walked into our office room and wanted to see the shoes). In the past, we only had a little show room in our first location and had to make special appointments with our customers. For them, it was a new experience to buy shoes on this personal level. It wasn´t unusual to spend a few hours there, chatting about shoes with a customer. So, last year we moved our office and opened our first store in "Berlin-Mitte". Now shoe lovers can drop into our flagship store in the Berlin’s traditional Ackerstraße, take a close-up look at all of our shoe models, try them on and experience the service excellence of our young team.
Until last month, we had only been available in German speaking countries, although it was possible to order for customers outside of Germany, too .But as we were receiving a lot of international acknowledgement for instance on dieworkwear.com, or a review from gentlemansgazette.com, it was clear that we had to work on our international presence. Now, we are proud to announce, that "The Berlin Shoe Brand" has launched its English .co.uk- and .com-domains.
The English SHOEPASSION.com website should help avoid possible language barriers, offering our awesome products to the international market. All visitors to the site can choose between a German, British and international website view, including national currency. The international versions boast the same attention to detail as the German website.
Visitors from the UK go here: www.shoepassion.co.uk
US-visitors and all other English speaking friends of shoes: www.shoepassion.com
So, that’s why I´m here right now at the Styleforum since we had some great experiences with the German "Stilmagazin" (a german version of the styleforum). You can never be so close to passionated customers like here and I will answer all of your questions. I hope that we can learn from your opinion and view of our shoes.
Feel free to post your questions, remarks or requests. You can also contact our customer support via mail: email@example.com and phone: +49 30 609 8370 30
My advice for a possible order: As an online store we can give all the information about the shoes and its last and the way you could combine its best but every foot is different and nearly every shoe brand runs its own size. So feel free to use our measurement-pdf to make sure you order the right size (you can find the link right under the available sizes for each model).
A precious tip, courtesy of SHOEPASSION.com: Our products are even more affordable for customers outside the EU, as no VAT will be charged for your order.
Thank you for sticking with me, I hope I was able to give you a detailed overview of who we are. However, I guess there will be more questions from you guys, so feel free to ask me. I’m looking forward to hearing from you!
I want to close my first post with some impressions of the shoes you´ll find on SHOEPASSION.com – Enjoy!
Edited by Tobias Boerner - 11/25/13 at 5:56am