Isn't the CXL stuff really marked up comparatively? I mean, I know nothing of the sienna stuff or it's qualities, but I also know CXL is really hyped (I love the stuff and own way too much of it, don't get me wrong!). What don't you like about the sienna (and have we even seen any of it yet)?
IMHO there is a lot of hype around cxl and horween in general. I think they offer great hides, but I'm not convinced they are truly worth the price and I do think there are other tanneries worth exploring. That said, G would need to build out / disclose the value prop of other tanneries, and they don't have a history of doing that with the cloth manufacturers they use.