Originally Posted by Timeless Fashion
Interesting how this thread became a discussion between Mercedes and BMW... If you go to a Mercedes dealer, they will say that BMW makes great cars and vice versa. Each company has a lot of respect for one another amongst dealerships. Their target audiences are different and those who purchase the respective vehicles are different.
Rolex makes great watches and so does Omega. Their pricing point is different and so will attract a different customer base. Rolex is the king of marketing when it comes to Swiss watches. Omega is pretty good but they can not really match Rolex's marketing.
I'd agree with this wholeheartedly, well the bolded part that is....my experience with dealers of O and R is that they would each take the time to slander the other brand if I mentioned I was considering one or the other, the Omega dealers would cite Rolex as being overpriced while the Rolex dealers would state that Omega is a dime a dozen and have fun buying a watch you can get from a warehouse store. At least this is what I experienced, the most "honest" answers IMHO came from those who sold both, something which is getting rarer as dealerships seemingly are now being forced to choose which of the two to carry, at least here in Boston you cannot find a dealer that carrys Rolex and Omega any longer.
Omega lost alot of ground in the 80s compared to Rolex, but they are trying now to play catch up. I just saw a TV ad last night for the speedmaster that was pretty good, contrast that with Rolex who only advertises on TV during sponsored sporting events. I always wish I would see more Omega billboards come the holliday season like I do Rolex.
As for BMW and Merc, they do appeal to very different buyers, but my premise is that the lay person will more often than not default to Merc as a reference when talking about high end luxury cars because of the namesake, much like with watches most instinctively think Rolex, or photocopiers xerox.