I think there is a strong argument for the position that he is to a certain extent, specifically with menswear. He's taken it from Decarnin's masculine and timeless aesthetic and injected it with trendiness. I mean just look at how he does he collections: safari themed, asian themed, nautical themed. On top of that, he's subtly been incorporating more and more elegance into a brand known for rugged masculinity. Look at SS13-14 in particular with the drop crotch pants and more whimsical detailing. Plus the Ballerina flats for SS14 are going to be a tough sell IMO. It'll be interesting to see how his onesie fits do. I mean....idk who but I can't wait to see some rapper in the all leather onesie looking crazy as fuck. Overall though is Rousteing ruining what made Balmain special which was the timeless masculinity of it all for the ease of trendiness? It would make sense though he is sort of the parisian version of Alexander Wang in that he's connected to culture like a motherfucker. His IG is like a who's who, where's where, of what's what. In general though his youthful #vibez are hurting the brand.
Is Olivier Rousteing Ruining Balmain?
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I love the precision tailoring, drama and Parisian elegance in Balmain Homme now, and actually find it on the whole more wearable for me than Decarnin's.
A lot of Decarnin's designs, I wouldn't buy even if they were made by Zara or somewhere, huge admiration for what he, or emmanuelle alt (?) did for the womenswear.
I don't know much about Balmain, but I know what I hate, and there's a LOT to hate about the last 2 seasons. A quick cruise through the current ssense buy fills me with revulsion. $600 Dragon print tees, the shoulders on the jackets...
FW 12/13 looked pretty good, even though the overall feel of high-end rent boy / military fetishist is a little hard to take. Some of the individual pieces were beautiful, in particular the db coat and peacoat.
Who knows what the future will hold? Maybe sequined skulls, or super-cropped SWAT gear? I'm tingling with anticipation.
That's like saying Burberry should drop trench coats.
I'd say the shoulders and other trademark elements of the Balmain cut are what draw people to the brand. Whether you appreciate that silhouette or not is your affair, but it certainly shouldn't come as a shock to see extreme shoulders when viewing a Balmain collection.
In reality he doesn't have the right bone or soft tissue structure to create that look naturally.
Oliver Rousteing's Cheeks DEBUNKED