For me it really is not as much about the watch as it is about the story and what I hope is the future. This is just personal opinion, but I think that America needs to return to churning out 'artisans.' We need watchmakers, shoe makers, clothes makers, etc. This is what Shinola is selling, and if I have to subsidize this future, well, I almost think of it as something of a donation. I know it is probably just marketing mumbo jumbo. But the only way I can tell the market that we need more domestically produced watches is to buy the domestically produced watches that crop up.
I agree with you that the price point is kind of crazy. Especially when they say, stupidly, that this is an heirloom watch (read: absurd). But this may be the price of owning a product made by an American company, at least when I am sure their overhead is through the roof. As they become more integrated, hopefully we will start to see new movements, more hand assembly, more hand finishing, etc.
I think that my brain is on your side, but my heart is on the other side .
I really do like the PAM homage. Some of the funky Runwells are pretty neat too. This would just be a fun watch to bomb around in. And yes, I see your point about the straps--as a value proposition, let me just do the following calculation:
- We have a horween strap, which retails for around $150
- We have a domed sapphire crystal
- A nicely designed case
- Hand assembled in America
- A reliable quartz movement
I mean, $200 for this watch would have been a steal. Although I think the price is high, I do not necessarily see it as exorbitantly high. I am not sure if I am going to buy one, but I am a huge believer in their cause.
They are lucky some of us are too young to have heard that saying .
I believe they all sold out. Expert marketing by Shinola. I don't think they were made to appeal to the typical watch enthusiast anyway, just the masses that would not spend more than $500 on a watch.
PS, it looks pretty similar to the Hamilton Khaki for the same price.